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Ni Nyoman Menuh
Sekolah Tinggi Ilmu Manajemen Handayani
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PENGARUH BRAND IMAGE TERHADAP PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ORGANIK PADA BALI BUDA SHOP Ni Ketut Desi Aristarini; Ni Nyoman Menuh
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The objective of this research is to understand the influence of Brand Image (the excellence of brand association, the strength of brand association, and the uniqueness of brand association) simultaneously and partially to customer’s decision to buy organic product in Bali Buda Shop. Sample is taken by using accidental sampling method with number of sample 100 respondents which are all customers in Bali Buda Shop. All data is collected by interview and questioner. Instrument is examined using validity and reliability test, classic assumption test. Data analysis technique uses multiple linier regression analysis, t test, f test, and determination analysis. The result of this analysis is that the excellence of brand associations, the strength of brand association, and the uniqueness of brand association give positive and significant impact simultaneously and partially to customer’s decision to buy organic product of Bali Buda. As for the suggestion given to the company is to distinguish the taste of the product to local and international customer’s to expand product distribution and to increase advertising.
KUALITAS PELAYANAN DALAM UPAYA MENINGKATKAN KEPUASAN WISATAWAN THE LOSARI HOTEL KUTA DAN VILLAS Ni Ketut Dwipayanti; Ni Nyoman Menuh
Forum Manajemen STIMI Handayani Denpasar Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This research aimed to know the level of tourist satisfaction showed by thequality of hotel services and to know the average level of tourist satisfaction ownedby The Losari Hotel Kuta and Villas. This researched applied on a technique ofsample taking, such as purpose sampling to gain an accurate data from respondents.Technique of collecting data was carried out through list of questionnaire orstructured written questions that had been passed on 54 respondents. Techniqueof analyzing data applied was descriptive quantitative. The indicator used in thisresearch was the promptness of check-in service, room sanitation, bed comfort, roomserenity, conditions of furnitures, TV channels, knowledges of all staff in serving theguests, accuracy in providing the guests’ needs, cleanliness of villa as in a whole,villa security and Butler service. It was found that the average rate of all componentsthat had been surveyed by the guests appeared on the criterion very satisfied. As anadditional, in order to increase the services in The Losari Hotel and Villa, there aresome suggestions proposed in terms of increasing the promptness of services, roomsanitation, bed comfort, including to replace and fix furnitures, also adding more TVchannels on subscription.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA SERANGAN DIVE & WATERSPORT DI SERANGAN I Wayan Tommy Wisnu Wardana; Ni Nyoman Menuh
Forum Manajemen STIMI Handayani Denpasar Vol 16 No 1 (2018): Jurnal STIMI Vol. 16 No. 1 - 2018
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The purpose of this research is to know the marketing strategy to increase income on Dive & Watersport attack in attack. This qualitative descriptive analysis will use the analysis approach of SWOT. Strengths and weaknesses are analyzed by the service marketing mix like product, price, place, promotion, person, physical evidence and process. The opportunities and threats are analyzed with the responsive of security forces and the local communities and the beach cleanliness. The conclusion of this research is marketing strategy done by Dive & Watersport attack has not been able to increase sales because promotion activity which is not done effectively ie advertising activity (advertisement) is not done maximally. Promotional activities with the method of face-to-face (personal selling) has not done well, so there is often misunderstanding between employees and customers. Sales promotion activity has been done by Dive & Watersport Attack by giving special offer. Publicity activities have never been done by Dive & Watersport attacks. Suggestions given are the management of Dive & Watersport Attacks need to plan and allocate budget for promotional programs such as advertising on brochures and magazines. Create work training programs for employees about the deepening of the English language and the importance of personal selling as well as knowledge on how to communicate and good service to consumers.
KUALITAS PELAYANAN DALAM UPAYA MENINGKATKAN KEPUASAN WISATAWAN THE LOSARI HOTEL KUTA DAN VILLAS Ni Ketut Dwipayanti; Ni Nyoman Menuh
Forum Manajemen Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i2.141

Abstract

This research aimed to know the level of tourist satisfaction showed by thequality of hotel services and to know the average level of tourist satisfaction ownedby The Losari Hotel Kuta and Villas. This researched applied on a technique ofsample taking, such as purpose sampling to gain an accurate data from respondents.Technique of collecting data was carried out through list of questionnaire orstructured written questions that had been passed on 54 respondents. Techniqueof analyzing data applied was descriptive quantitative. The indicator used in thisresearch was the promptness of check-in service, room sanitation, bed comfort, roomserenity, conditions of furnitures, TV channels, knowledges of all staff in serving theguests, accuracy in providing the guests’ needs, cleanliness of villa as in a whole,villa security and Butler service. It was found that the average rate of all componentsthat had been surveyed by the guests appeared on the criterion very satisfied. As anadditional, in order to increase the services in The Losari Hotel and Villa, there aresome suggestions proposed in terms of increasing the promptness of services, roomsanitation, bed comfort, including to replace and fix furnitures, also adding more TVchannels on subscription.
PENGARUH BRAND IMAGE TERHADAP PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ORGANIK PADA BALI BUDA SHOP Ni Ketut Desi Aristarini; Ni Nyoman Menuh
Forum Manajemen Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v15i1.159

Abstract

The objective of this research is to understand the influence of Brand Image (the excellence of brand association, the strength of brand association, and the uniqueness of brand association) simultaneously and partially to customer’s decision to buy organic product in Bali Buda Shop. Sample is taken by using accidental sampling method with number of sample 100 respondents which are all customers in Bali Buda Shop. All data is collected by interview and questioner. Instrument is examined using validity and reliability test, classic assumption test. Data analysis technique uses multiple linier regression analysis, t test, f test, and determination analysis. The result of this analysis is that the excellence of brand associations, the strength of brand association, and the uniqueness of brand association give positive and significant impact simultaneously and partially to customer’s decision to buy organic product of Bali Buda. As for the suggestion given to the company is to distinguish the taste of the product to local and international customer’s to expand product distribution and to increase advertising.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA SERANGAN DIVE & WATERSPORT DI SERANGAN I Wayan Tommy Wisnu Wardana; Ni Nyoman Menuh
Forum Manajemen Vol 16 No 1 (2018): Jurnal STIMI Vol. 16 No. 1 - 2018
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v16i1.256

Abstract

The purpose of this research is to know the marketing strategy to increase income on Dive & Watersport attack in attack. This qualitative descriptive analysis will use the analysis approach of SWOT. Strengths and weaknesses are analyzed by the service marketing mix like product, price, place, promotion, person, physical evidence and process. The opportunities and threats are analyzed with the responsive of security forces and the local communities and the beach cleanliness. The conclusion of this research is marketing strategy done by Dive & Watersport attack has not been able to increase sales because promotion activity which is not done effectively ie advertising activity (advertisement) is not done maximally. Promotional activities with the method of face-to-face (personal selling) has not done well, so there is often misunderstanding between employees and customers. Sales promotion activity has been done by Dive & Watersport Attack by giving special offer. Publicity activities have never been done by Dive & Watersport attacks. Suggestions given are the management of Dive & Watersport Attacks need to plan and allocate budget for promotional programs such as advertising on brochures and magazines. Create work training programs for employees about the deepening of the English language and the importance of personal selling as well as knowledge on how to communicate and good service to consumers.
Co-Authors I Wayan Tommy Wisnu Wardana Ni Ketut Desi Aristarini Ni Ketut Dwipayanti