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All Journal Jurnal Pengabdian Masyarakat Madani Jurnal Lemhannas RI Reinforce: Journal of Sharia Management Khidmah: Jurnal Pengabdian Masyarakat STIT Tanggamus
Siti Indah Purwaning Yuwana
UIN Kiai Haji Achmad Siddiq Jember
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Literasi Produk Bersertifikasi Halal Dalam Rangka Meningkatkan Penjualan Pada UMKM Siti Indah Purwaning Yuwana; Hikmatul Hasanah
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jpmm.v1i2.44

Abstract

Many local products produced by SMEs in Jember circulating without halal labeling makes the authors compelled to do community service about literacy of halal certification products. Some MSME actors have made changes by managing the halal certification process for their products, so as to increase public confidence in making purchases, which has an impact on increasing product sales turnover. However, the number of business actors who carry out the certification is not comparable to the number of products produced by MSMEs circulating without halal certification. This paper describes the literacy assistance program carried out by the author in its function to provide understanding and knowledge related to halal certification in several MSMEs in Sumbersari District, Jember Regency. Our service program through literacy workshops carried out in two sessions, namely the first session providing theoretical exposure about the meaning of halal products and halal certification, then the next session providing stages of the process of obtaining halal product certification and examples of MSME actors who have implemented it. The results of this community service program have a positive impact on MSME actors, namely understanding the importance of obtaining halal certification and its effect on sales volume. In addition, MSME actors also understand how the stages of managing halal product certification are.
DIGITAL MARKETING : STRATEGI PROMOSI APOTEK SAWOJAJAR MAS Siti Indah Purwaning Yuwana
Reinforce: Journal of Sharia Management Vol 1 No 2 (2022)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v1i2.6392

Abstract

The rapid development of information technology has an impact on business activities ranging from small to large scale which requires utilizing sophistication in running their business. Innovative promotional strategies using the right media are needed to reach the market and increase sales volume. Digital Marketing is present as a marketing medium that is currently in great demand by all people. Sawojajar Mas Pharmacy is a business that sells medicines, foodstuffs and medical devices located in Malang City. The COVID-19 pandemic has limited visits to pharmacies, because it reduces physical contact with consumers. Of course this has a significant impact on sales turnover. To optimize sales volume, Sawojajar Mas Pharmacy utilizes online marketing and sales with various applications. This study aims to analyze how the promotion strategy carried out by Sawojajar Mas Pharmacy uses Digital Marketing to expand the market, increase sales turnover and attract new consumers. The research method in this study used a descriptive qualitative approach. Data collection uses 3 techniques, namely interviews, documentation and participant observation. Interviews were conducted with 3 informants who were appointed as resource persons. The results of the study explain that Sawojajar Mas Pharmacy as one of the pharmaceutical businesses in Malang City has succeeded in using Digital Marketing as an effective promotional tool, by utilizing social media, where its implementation provides enormous benefits for the company's marketing strategy.
Optimalisasi Pasar Tradisional Dalam Meningkatkan Minat Pengunjung Di Pasar Tanjung Kabupaten Jember Ika Maurida; Salman Ridho Hanna; Siti Indah Purwaning Yuwana
Khidmah: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2024): Khidmah: Jurnal Pengabdian Masyarakat STIT Tanggamus
Publisher : P3M STIT TANGGAMUS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pentingnya optimalisasi suatu pasar disebabkan oleh meningkatnya kebutuhan masyarakat, sementara pasar menjadi salah satu pilar penting dalam perekonomian suatu daerah. Pasar tradisional menjadi pusat ekonomi masyarakat. Berdasarkan data Survei Profil Pasar Tahun 2018, pasar tradisional mendominasi di Indonesia dengan jumlah 14.182 pasar atau 88, 52 persen dari total pasar. Toko modern mencapai 1.131, mencakup 7,06 persen, sementara pusat perdagangan berjumlah 708, mencakup 4,42 persen. Hal ini menunjukkan bahwa pasar tradisional tetap lebih banyak di Indonesia. Dengan dominasi pasar tradisional yang masih kuat, inilah saatnya bagi mereka untuk meningkatkan kewaspadaan dan terus melakukan optimalisasi agar dapat bersaing dengan pasar modern yang semakin berkembang. Data pengabdian yang dikumpulkan berasal dari observasi, dokumentasi dan wawancara secara langsung yang dilakukan pada pedagang, pengunjung, serta pegawai Dinas pasar tanjung. Hasil dari pengabdian ini menjelaskan bahwa kondisi Pasar Tanjung memang menghadapi beberapa tantangan yang perlu segera diatasi. Beberapa keluhan yang disampaikan oleh pedagang di Pasar Tanjung mencakup kondisi fisik yang kurang memadai, serta adanya faktor-faktor lain sehingga diharapkan segera melakukan optimalisasi untuk meningkatkan minat pengunjung.
Strategi Pengembangan Modal Koperasi Simpan Pinjam Melalui Bantuan LPDB Siti Indah Purwaning Yuwana
Jurnal Lemhannas RI Vol 9 No 3 (2021)
Publisher : Lembaga Ketahanan Nasional Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55960/jlri.v9i3.400

Abstract

Koperasi merupakan bentuk organisasi bisnis yang dimiliki dan dioperasikan oleh orang-seorang demi kepentingan bersama. Modal koperasi dapat dikatakan sebagai ‘katalis’ dalam menggerakkan kelancaran penyelenggaraan usaha koperasi. Struktur modal merupakan hal penting bagi koperasi karena baik buruknya struktur modal akan mempunyai efek langsung terhadap posisi finansial koperasi., diantaranya adalah dinamika perkembangan aset dan SHU. Koperasi merupakan salah satu sektor ekonomi di Indonesia yang berpotensi untuk dikembangan. Tulisan ini bertujuan mengembangkan penelitian-penelitian sebelumnya dengan menyajikan telaah mengenai keluasan konsep struktur modal koperasi simpan pinjam (KSP), dan bagaimana keberadaan LPDB sebagai bagian dari program pemerintah yang dikeluarkan Kementerian Koperasi dan UMKM, mampu berpengaruh optimal menjadi bagian dari struktur modal KSP tersebut. Keberadaan peran LPDB dapat dimaksimalkan sebagai BLU (Badan Layanan Umum) Kementerian Koperasi dan UMKM. Penelitian ini menggunakan metode kualitatif, yang diharapkan dapat memberikan manfaat dalam praktek berkoperasi di Indonesia.
Co-Authors Hikmatul Hasanah Ika Maurida Salman Ridho Hanna