Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
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This Author published in this journals
All Journal Asia Pacific Journal of Management and Education(APJME) International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Kia Hui Gan
SENTRAL College Penang
Humanities Education Languange, Linguistic, Communication & Media Other

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Journal : Asia Pacific Journal of Management and Education(APJME)

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A Study on Customer Satisfaction of Telekom Malaysia Broadband Kok Ban Teoh; Kia Hui Gan; Sangar Rishimelan; Munusamy Kavithanjli; Hui Yee Yong; Jie Min Lee; Yen Ying Lim
Asia Pacific Journal of Management and Education(APJME) Vol 5, No 1 (2022): Asia Pacific Research in Business and Management (Beginning of 2022)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i1.1429

Abstract

 This research aims to investigate how price, service quality, and perceived value affect customer satisfaction among consumers of Telekom Malaysia broadband. This quantitative research distributed an online questionnaire to collect data from 271 current or former customers of Telekom Malaysia Broadband. The findings concluded that service quality and perceived value have significant positive relationships with customer satisfaction, whereas price possesses a significant negative relationship with customer satisfaction. The findings contribute to the continuous improvement on customer satisfaction among consumers of Telekom Malaysia broadband and other telecommunication providers by improving price, service quality, and perceived value.
Co-Authors Ehy Tarh Mah Hui Yee Yong Jie Min Lee Kah Yong Neoh Kok Ban Teoh Kok Ban Teoh Letchumunen Darishini Munusamy Kavithanjli Nadarajah Jivega Sangar Rishimelan Shuang Lu Umamageswari Umamageswari Yan Qi Ma Yen Ling Low Yen Ying Lim