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All Journal Asia Pacific Journal of Management and Education(APJME) International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Hui Yee Yong
SENTRAL College Penang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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A Study on Customer Satisfaction of Telekom Malaysia Broadband Kok Ban Teoh; Kia Hui Gan; Sangar Rishimelan; Munusamy Kavithanjli; Hui Yee Yong; Jie Min Lee; Yen Ying Lim
Asia Pacific Journal of Management and Education(APJME) Vol 5, No 1 (2022): Asia Pacific Research in Business and Management (Beginning of 2022)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i1.1429

Abstract

 This research aims to investigate how price, service quality, and perceived value affect customer satisfaction among consumers of Telekom Malaysia broadband. This quantitative research distributed an online questionnaire to collect data from 271 current or former customers of Telekom Malaysia Broadband. The findings concluded that service quality and perceived value have significant positive relationships with customer satisfaction, whereas price possesses a significant negative relationship with customer satisfaction. The findings contribute to the continuous improvement on customer satisfaction among consumers of Telekom Malaysia broadband and other telecommunication providers by improving price, service quality, and perceived value.
Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic Padmalini Singh; Rupesh Sinha; Yarshinni A/P Nagenthran; Kok Ban Teoh; Hui Yee Yong; Shahwatul Hajjah Islamia Wijaya; Dwi Nita Aryani; Himanshi Singh; Abhijit Das; Sindhu L Dabeer
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.072 KB) | DOI: 10.32535/ijafap.v4i2.1115

Abstract

Air Asia Berhad is very well-known as the low-cost airline, the headquarter is located in Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations. It has consistently been named as the world’s best low-cost carrier for 11 years by Skytrax. Low-cost plan helps the company to earn profit in fact. However, in 2020, the revenue of Air Asia Berhad has decreased terribly due to the Covid-19 pandemic. Covid-19 pandemic began to spread in the final week of January 2020 at Malaysia and until this moment in time, the whole world is still facing the pandemic. It is also known as Coronavirus which can be spread through air and close contact. Due to Covid-19 pandemic, the passengers carried has been decreased by 74% by January to December 2020 on comparison with January to December 2019 which directly implies less revenue generation. Furthermore, many of the staff has been laid off. The particular aim for this research is to determine the factors affecting the revenue generation of the company during Covid-19. Google form was used to collect the needed information for this research. With the collected data through the study, it was found out that restrictions in travelling, paucity of passengers and high number of workers in the company are the main factors giving the current impact to the company’s revenue.
A Study on Customer Satisfaction of Telekom Malaysia Broadband Kok Ban Teoh; Kia Hui Gan; Sangar Rishimelan; Munusamy Kavithanjli; Hui Yee Yong; Jie Min Lee; Yen Ying Lim
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 1 (2022): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.688 KB) | DOI: 10.32535/apjme.v5i1.1429

Abstract

 This research aims to investigate how price, service quality, and perceived value affect customer satisfaction among consumers of Telekom Malaysia broadband. This quantitative research distributed an online questionnaire to collect data from 271 current or former customers of Telekom Malaysia Broadband. The findings concluded that service quality and perceived value have significant positive relationships with customer satisfaction, whereas price possesses a significant negative relationship with customer satisfaction. The findings contribute to the continuous improvement on customer satisfaction among consumers of Telekom Malaysia broadband and other telecommunication providers by improving price, service quality, and perceived value.
Co-Authors Abhijit Das Dwi Nita Aryani Himanshi Singh Jie Min Lee Kia Hui Gan Kok Ban Teoh Munusamy Kavithanjli Padmalini Singh Rupesh Sinha Sangar Rishimelan Shahwatul Hajjah Islamia Wijaya Sindhu L Dabeer Yarshinni A/P Nagenthran Yen Ying Lim