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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Gudang Jurnal Pengabdian Masyarakat
Muhamad Pariama
Universitas Lakidende
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Dampak Bauran Pemasaran Terhadap Kepuasan Konsumen Serta Pengaruh Loyalitas Pelanggan Pada Produk Samsung Di Kendari Muhamad Pariama; . Kusrawan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 1 No 2 (2018)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the marketing element that affect consumer behavior is the combinationof product management and promotion mix. Samsung is one big company that hasmany users and they are very loyal. But due to lack of innovation, then theloyalty of its users were also reduced. Kendari as one of the regionalmarkets in Indonesia surprisingly placed Xiaomi was in first rank in mobilephone brand loyalty for the first time. This is quite surprising considering Samsung is able to defeat the famous Apple that has a strong user base, loyal,and fanatical, but in fact, Samsung has a bigger share of the market. Thepopulation used in this study is the people who use Samsung products in Kendari City. This study the number of samples used is 120 people . Hypothesistesting was done by using indicators CR and P. Because of the 9 hypothesistested in this study have CR value above 1.96 or P value smaller than 0.05,Then all hypotheses tested reject Ho and accept H1. In other words theindependence and intervening variables have the effect of increasing thedependent variable if only the independent variables and the intervening canbe improved by Samsung product manufacturers.
Perlunya Manajemen Organisasi Dalam Berwirausaha Siswa SMKN PP 5 Konawe Tasman S Haris; Masyaili; Wahyuddin MH; Radiasi Alam KM; Muhamad Pariama; Wahyu Hidayat; Betram
Gudang Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): GJPM - JULI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v1i1.12

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini adalah Untuk memberikan pemahaman akan pentingnya manajemen, organisasi dan berwirausaha bagi siswa SMKN-PP 5 Konawe. Manfaat dari pelatihan PKM kewirausahaan adalah dapat memberikan pemahaman akan pentingnya manajemen, organisasi dan berwirausaha bagi siswa SMKN-PP 5 Konawe, yang berlandaskan pada kemampuan siswa, ketersediaan sumber daya dan potensi yang ada di sekolah, sehingga nantinya diharapkan dapat diterapkan pada saat praktek lapang. Hasil Pengabdian menyimpulkan bahwa Organisasi berwirausaha akan berjalan dengan baik, jika manajemennya tepat. Hampir seluruh wirausaha membutuhkan manajemen organisasi yang baik. Jika manajemennya baik, maka kemungkinan besar tujuan berwirausaha dapat tercapai
Co-Authors . Kusrawan Betram Masyaili Radiasi Alam KM Tasman S Haris Wahyu Hidayat Wahyuddin MH