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Aditya Prayoga
Diponegoro University Semarang, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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The Phenomenon That Influenced The Development of Cool Japan in Indonesia Fitri Alfarisy; Aditya Prayoga; Ayu Alfi Syahrina; Nadya Salma Salsabila
Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.19 KB) | DOI: 10.55324/josr.v1i1.1

Abstract

As it is well known that Japan has many unique cultures that can attract people from other countries. Since the mid-1960s, Japanese culture, especially popular culture, has continued to develop to this day. The peak of its development was in 2002, when an article written by Douglas McGray entitled " Japan's Gross National Cool " was published in Foreign Policy Magazine. This article is the reason for the emergence of a new term called Cool Japan , which is used to describe all cultures originating in Japan. Japan then used Cool Japan as one of its diplomatic strategies, especially for countries in Southeast Asia. As a cultural diplomacy strategy, Cool Japan has several advantages or benefits for the Japanese Government, such as: to build a positive image to the people of Southeast Asia, to develop the country's economy through the cultural industry as well as a tool to compete with cultural products from China and South Korea.
Co-Authors Ayu Alfi Syahrina Fitri Alfarisy Nadya Salma Salsabila