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Nuri Aslami
North Sumatra State Islamic University, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Shopee's E-Commerce Marketing Strategy in International Business Mela Devita; Zuhrinal M Nawawi; Nuri Aslami
Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (37.649 KB) | DOI: 10.55324/josr.v1i1.3

Abstract

The lifestyle of modern society and economy has been shaped by the advancement and evolution of information technology. Shopee implements worldwide marketing strategies to achieve success in foreign businesses, due to the high number of internet users and the desire to shop online. This study uses a descriptive approach and uses a qualitative strategy. Secondary data were collected through literature review found in various materials, including scientific journals and novels. The purpose of this research is to find out how Shopee's marketing approach has developed and grown in foreign markets. According to the findings of this study, Shopee uses a combination of techniques, including a pull approach and a push strategy, to increase consumer loyalty. Shopee has launched Shopee Streamer Academy, a new curriculum. Shopee's new program is a one of a kind marketing public relations approach to influencing public perception, which benefits the company's sales.
Indomie Product Marketing Strategy in Entering International Marketing: Indomie Product Marketing Strategy In Entering International Marketing Wildan Izzaty; Nuri Aslami
Journal Of Social Research Vol. 1 No. 1 (2021): Journal Of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (34.408 KB) | DOI: 10.55324/josr.v1i1.5

Abstract

The company needs to prepare a strategy to market its products in order to penetrate the international market. Market competition is so much a challenge for entrepreneurs. In this case, one of the companies that is able to survive with intense competition and successfully penetrate the international market is PT. Indofood Makmur is a company engaged in food and beverage processing. The brand name used by PT Indofood CBP Sukses Makmur Tbk, is Indomie. first time comes with Chicken Broth Flavor only. In Indonesia, the term "Indomie" is commonly used as a generic term that refers to instant noodles. This study aims to describe the marketing strategy used by Indomie products in entering international marketing. In this research, the writer uses descriptive qualitative method where the data collection technique used is literature study. The results showed that the strategy used by Indomie products to enter the international market was by implementing the 3A strategy, namely Acceptability (Product), Availability (Place), and Affordability (Price). With the distinctive taste of the archipelago spread throughout Indonesia, Indomie has been recognized by consumers that Indomie is an original product from Indonesia.
Co-Authors Mela Devita Wildan Izzaty Zuhrinal M. Nawawi