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Ahmad Feriyansyah
Institut Teknologi dan Bisnis Lembah Dempo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Ekonomia

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Analisis Faktor-Faktor Pembentuk Loyalitas Pelanggan Produk Outdoor pada Toko Paramount Pagar Alam Ahmad Feriyansyah; Yadi Maryadi; Novriansyah .
Ekonomia Vol. 12 No. 1 (2022): Maret
Publisher : LPPM Universitas Lembah Dempo

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Abstract

The purpose of this study was to determine the factors that shape customer loyalty for outdoor products at Paramount Stores in Pagar Alam City. The research method used is descriptive qualitative. Primary data obtained from questionnaires distributed to 75 respondents who are consumers who buy products at the Paramount Pagar Alam store and direct interview data on the object of research. Secondary data was obtained through literature study (relevant books and literature) and agency internal data. The indicators used are obtained from this study, namely the dimensions of consumer behavior which consist of 1) Making repeat purchases on a regular basis, 2) Buying between product or service lines, 3) Referring to others, and 4) Showing immunity from the appeal of similar products from others. competitor. Based on the results of the study, it was concluded that from the 10 statements that became the research indicators, it was found that 4 statements were declared quite good, and there were 6 statements that were not good. The fact that the authors found in the field that the results of respondents' responses to the variable statement Making repeated purchases on a regular basis were responded to agree by consumers. However, there are still consumers who buy products at the Paramount Pagar Alam store, regardless of their income level, but their choice of brands other than certain clothing brands, there are still other brands that have more attractive designs.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DITOKO AISYAH KELURAHAN PAGAR TENGAH KECAMATAN PENDOPO KABUPATEN EMPAT LAWANG Ahmad Feriyansyah; Ruaman Yudianto; Deki Fujiansyah
Ekonomia Vol. 12 No. 1 (2022): Oktober
Publisher : LPPM Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54342/stie-je.v12i1.233

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion Ditoko Aisyah Kelurahan Pagar Tengah. Teknik pengumpulan data yang dipergunakan dalam penelitian ini adalah dengan observasi dan kuesioner. Jenis data yang digunakan adalah data primer dan data sekunder. Data primer diperoleh melalui kuesioner yang disebarkan kepada 75 responden, yaitu konsumen yang membeli prouduk ditoko Aisyah. Metode yang digunakan dalam pengambilan sampel adalah probability sampling. Data sekunder diperoleh melalui studi kepustakaan (buku-buku dan literatur yang relevan) dan data internal instansi. Hasil penelitian menunjukkan bahwa : 1) Kualitas Produk mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian Produk Fashion Secara Ditoko Aisyah Kelurahan Pagar Tengah, dari hasil perhitungan persamaan regresi yaitu Y=7.024 + 3,01X hal ini berarti jika Kualitas Produk ditingkatkan sebesar 1 (satu) satuan maka Keputusan Pembelian meningkat sebesar 0,7024 X atau 72,4%, 2) pengujian hipotesis terbukti jika thitung 3.436 > nilai ttabel 1,99210 jadi Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian Produk Fashion Secara Ditoko Aisyah Kelurahan Pagar Tengah.
Co-Authors Deki Fujiansyah Novriansyah . Ruaman Yudianto Yadi Maryadi