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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Pasar Modal dan Bisnis
Y. Wisnu Djati Sasmito
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Tingkat Literasi Digital Dan Penerapan E-Commerce Pada Usaha Mikro Kecil Dan Menengah Di Kota Semarang Yohanes Wisnu Djati Sasmito; Bayu Prestianto
JEMAP Vol 4, No 1: April 2021
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jemap.v4i1.3148

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat literasi digital dan penerapan e-commerce pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Semarang. Pendekatan untuk menilai tingkat literasi didasarkan sembilan elemen literasi digital yang dikemukkan oleh Steve Wheeler (2012) dalam tulisannya yang berjudul Digital Literacies For Engagement In Emerging Online Cultures, yaitu social networking, transliteracy, maintaining privacy, managing identity, creating content, organising and sharing content, reusing/repurposing content, filtering and selecting content, serta self broadcasting. Pengumpulan data dilakukan dengan metode survey dengan melakukan wawancara dan penyebaran kuesioner kepada pelaku UMKM di kota Semarang. Hasil pengumpulan data diperoleh 29 reponden yang valid. Hasil analysis menunjukkan rata-rata skor secara agregat tingkat literasi digital dari pengusaha Mikro dan Kecil (UMK) sebesar 79,81%. Hasil ini belum bisa memberikan judgement tentang tinggi atau rendahnya score tersebut, tetapi melihat fenomena tentang pemahaman terhadap teknologi ini, maka rata-rata skor ini telah cukup bagi usaha mikro untuk memulai mengadopsi dan mengadaptasi bisnis secara online. Kemampuan yang paling menonjol dari responden berkaitan dengan 9 komponen- literasi digital adalah pada pemahaman dan penggunaan media sosial. Hal ini lebih disebabkan oleh kesederhanaan dalam mengoperasikan aplikasi-aplikasi media social.  Sedangkan yang berkaitan dengan pengembangan konten dan managing digital identity masih relatif kurang. Hal ini dikarenakan pengembangan konten tidak hanya terkait dengan penguasaan opersional teknologi semata tetapi juga daya imaginasi dan kreativitas personalnya menjadi bagian yang sangat penting. Dari 29 usaha mikro yang terjaring sebagai responden, seluruhnya telah menggunakan media sosial sebagai bagian dari pengelolaan bisnisnya, sedangkan pemanfaatan world wide web masih dirasa perlu ditingkatkan, terbukti hanya 4 dari 29 responden yang telah memiliki world wide web (website).
PENGARUH KINERJA KEUANGAN PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN INVESTOR DALAM SIKLUS HIDUP PERUSAHAAN YANG BERBEDA Laksmi Nitya Pradipta; Elizabeth Lucky Maretha Sitinjak; Y. Wisnu Djati Sasmito
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.851 KB) | DOI: 10.30871/jaba.v4i1.1957

Abstract

In this study will show the decision of investors at each stage of the life cycle has consideration of different financial ratios. The purpose of the study is to determine the effect of the company's financial performance on investor decision making at the five stages of the company's life cycle. The study uses data of manufacturing companies in the 2014-2016 period. The analysis was performed by SPSS analysis tool. The result is ratio that affects investor decision making in each cycle is different. In the introduction stage only liquidity ratios affect the decision making of investors with a positive direction. At the growth stage, leverage ratios that influence investor decision-making in a negative direction and activity ratio in a negative direction. The shakeout phase is only the liquidity ratio that influences the decision making of investors in a positive direction. The mature stage, the profitability ratio that influences the decision making of investors with a positive direction, the liquidity ratio influences in the negative direction and the leverage ratio influences the positive direction. In the decline stage which influences investor decision making is the leverage ratio in the negative direction while the liquidity ratio and activity ratio have a positive direction.
Model Perilaku Investor Individu Indonesia Sebelum dan Masa Pandemi Covid-19 Elizabeth Lucky Maretha Sitinjak; Kristiana Haryanti; Widuri Kurniasari; Yohanes Wisnu Djati Sasmito
Jurnal Pasar Modal dan Bisnis Vol 4 No 1 (2022)
Publisher : The Indonesia Capital Market Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37194/jpmb.v4i1.70

Abstract

The purpose of this study makes model the behavior of individual stock investors before and during the Covid-19 pandemic from macroeconomic information, accounting information, technical information, and personalities. The method used is Focus Group Discussion (FGD) and then using the Analytical Hierarchy Process (AHP) will form a model, while the quantitative data is processed using Tetrad V to get the next model. The results obtained by macroeconomic information affect both accounting and technical information. However, the behavior of individual stock investors in Indonesia is very reliable for investor personalities in making their stock investment decisions compared to the information received. There is a shift in the behavior of rational investors to irrational and vice versa irrational to rational investors. We mention hybrid behavior when market conditions enter the Covid-19 pandemic. DISC personalities, investors, individuals before the pandemic period tend to be precise (a combination of stability and compliance), when entering a pandemic, the personality tends to tend towards stability.
Co-Authors Bayu Prestianto Kristiana Haryanti Laksmi Nitya Pradipta Maretha, Elizabeth Lucky Widuri Kurniasari