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Pemasaran Produk Terhadap Aplikasi Istagram Kepada Warga Perumahan Villa Casablanca Sawangan Depok imam himawan; Syatantra Rahutama
Jurnal PkM Pengabdian kepada Masyarakat Vol 4, No 5 (2021): Jurnal PkM : Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v4i5.9123

Abstract

Marketplace yang tersedia begitu banyak serta metode penggunaan e-commerce implementasi begitu banyak sehingga dapat memudahkan seseorang untuk meningkatkan kemampuan baik dalam pembelajaran dari sumber dan informasi yang di dapat terhadap rasa ingin tahu serta mendemokanya. Bertujuan untuk memberikan ilmu pengetahuan masyarakat warga perumahan villa Casablanca. Aplikasi social media sebagai contoh instagram didalamnya terdapat fitur – fitur yang memudahkan seseorang dalam memulai usaha lewat media e-commerce baik dalam mempromosikan produk serta penggunaan aplikasi, serta masyarakat mengetahui, oleh karena itu kami melakukan pendekatan mengadakan pembelajaran dalam rangka pengabdian kepada masyarakat untuk mensosialisasikan aplikasi instagram dan menerapkannya pada device mobile (smartphone) dan laptop atau device center seperangkat alat CPU yang digunakan oleh warga Perumahan Villa Casablanca, Sawangan Depok, Jawa Barat. Dan kami juga memberikan pelatihan pengunaan fitur aplikasi istagram social media pada smartphone android, dan juga kami memberikan informasi cara menggunakan aplikasi tersebut yang bertujuan untuk mengetahui teknik pemasaran produk. Dari kegiatan pengabdian masyarakat ini, para warga Perumahan Villa Casablanca, Sawangan Depok, Jawa Barat.
PENERIMAAN INFORMASI PADA APLIKASI INSTAGRAM SAAT STAY AT HOME DAN WORK FROM HOME Syatantra Rahutama; Imam Himawan
Journal of Academia Perspectives Vol 1, No 1 (2021): Journal of Academia Perspectives
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.601 KB) | DOI: 10.30998/jap.v1i1.384

Abstract

The number of active Instagram application users every day reaches more than 500 million, and Instagram application users who upload almost 500 million more stories every day. So the flow of information shared by one user to another user is very much, and when the CORVID 19 outbreak struck in various countries, users were presented with information in realtime on the Instagram application. So when the government implies that people are only at home, users of the Instagram application can still receive information. Instagram application users can access information and also get entertainment from the application above 50%, to measure the attitude of receiving information from users of the Instagram application on smart phones using the Technology Acceptance Model (TAM) and by using the variable ease, usefulness and attitude. The results of the analysis of these three variables are that from conveniences such as making posts and also uploading photos to stories and feeds have not been felt by some users which are indicated by the value of 0.40 on Easy  Attitude, e1  e13, namely external factors. But overall users take advantage of receiving information through the Instagram application.
RECEIVING INFORMATION ON THE INSTAGRAM APPLICATION WHEN STAY AT HOME AND WORK FROM HOME Syatantra Rahutama
Journal of Academia Perspectives Vol 1, No 2 (2021): Journal of Academia Perspectives
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.598 KB) | DOI: 10.30998/jap.v1i2.495

Abstract

The number of active Instagram application users every day reaches more than 500 million, and Instagram application users who upload nearly 500 million more stories every day. So that the flow of information that is shared by one user to another is very large, and when the CORVID 19 outbreak hit in various countries, users are treated to realtime information on the Instagram application. So when the government implies that people are only at home, Instagram application users can still receive information. Instagram application users can access information and also get entertainment from applications above 50%, measuring the attitude of receiving information from Instagram application users on smart phones using the Technology Acceptance Model (TAM) and by using ease, usability and attitude variables. The results of the analysis of the three variables are from the ease of making posts and also uploading photos so that stories and feeds have not been felt by some users, which is indicated by a value of 0.40 on the Ease of Attitude e1 → e13, namely external factors. But overall users take advantage of receiving information through the Instagram application.