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All Journal Riset Akuntansi dan Keuangan Indonesia Jurnal Akuntansi dan Ekonomika JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Hilirisasi IPTEKS (JHI) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akademi Akuntansi (JAA) Current : Jurnal Kajian Akuntansi dan Bisnis Terkini AMAR (Andalas Management Review) TAMWIL: Jurnal Ekonomi Islam Jurnal Akuntansi Keuangan dan Bisnis
Asniati Bahari
Department Of Accounting, Faculty Of Economic Andalas University, Padang West Sumatra Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Public Health Social Sciences Veterinary Other

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Journal : Jurnal Hilirisasi IPTEKS (JHI)

 1 
PENGEMBANGAN METODE PEMASARAN MELALUI DIGITAL MARKETING BAGI PRODUK UMKM DI NAGARI KAMANG MUDIAK KECAMATAN KAMANG MAGEK KABUPATEN AGAM Asniati Bahari; Devi Yulia Rahmi; Jefril Rahmadoni; Khairil Anwar
Jurnal Hilirisasi IPTEKS Vol 5 No 1 (2022)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v5i1.592

Abstract

Digital marketing is the marketing of goods or services that are targeted, measurable, and interactive by using digital technology to reach many consumers. Through the scheme to build a Nagari at Andalas University, the authors carry out service by providing socialization and direct digital marketing practices to MSME actors. This activity is very necessary, considering that SMEs in Nagari Kamang Mudiak, Kamang Magek District, Agam Regency, have been doing traditional marketing through direct sales to consumers. Thus, this training was carried out for MSME actors in the Kamang Mudiak village. The purpose of this activity is to (1) provide knowledge as well as training to MSME actors to increase the marketing of MSME products with digital marketing methods, (2) increase the knowledge of MSME actors in Nagari Kamang Mudiak related to the types of digital marketing, and (3) MSMEs are able to market their products digitally. This activity is carried out using the lecture method and then the participants practice directly how to do product marketing digitally with their respective social media. The training which was attended by 36 participants succeeded in achieving the goal because the participants were able to market their products with various types of digital marketing media through WhatsApp Business, Facebook Marketplace, Instagram and Shopee. After training, MSME actors can place their own using WhatsApp Business, Facebook Marketplace, Instagram and Shopee. MSME actors and the nagari government hope that service activities like this will continue to be carried out in the context of business continuity for MSME actors in Kamang Mudiak Nagari.
DIGITALISASI PEMERINTAHAN NAGARI MELALUI IMPLEMENTASI SISTEM INFORMASI MANAJEMEN NAGARI DI NAGARI KAMANG MUDIAK KABUPATEN AGAM Asniati Bahari; Devi Yulia Rahmi; Jefril Rahmadoni; Khairil Anwar; Alfin Adha Anshar
Jurnal Hilirisasi IPTEKS Vol 6 No 2 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i2.652

Abstract

Indonesia's vision for 2025 is to become an advanced knowledge-based society. This can be achieved by implementing e-government or digitizing government, from the central government down to the lowest level of government, namely the village administration. However, not all Nagari in West Sumatra can operate and serve the population optimally due to limitations in producing transparent and timely information. This activity aims to implement the digitalization of the Nagari Government using the website-based Nagari Management Information System (SIMNag). This activity is in collaboration with the Wali Nagari Kamang Mudiak. The implementation method is through a lecture approach, practice, and question and answer. Participants in the SIMNag socialization activity involved the Wali Nagari, Wali Jorong, Nagari officials, and residents of Nagari Kamang Mudiak. The activity was carried out at the Wali Nagari Kamang Mudiak Office, District. Kamang Magek, Regency. Religion. The result of this activity is the creation of a Nagari Kamang Mudiak Nagari Information System (SIMNag), which is helpful for the Nagari Government in five stages of E-Government by providing Nagari Profile information, facilitating two-way communication between Residents and Migrants; integration between residents and Nagari apparatus through the Nagari Tageh menu; residents and migrants can update their data; community participation for the progress of the Nagari through the complaint and aspiration system menu. SIMNag is also equipped with electronic mail and electronic archives.
PENINGKATAN TINGKAT HUNIAN MELALUI MANAJEMEN HOMESTAY BERBASIS WEBSITE DI KOTA PAYAKUMBUH Asniati Bahari; Elvira Luthan; Yurniwati Yurniwati; Jonhar Jonhar; Warnida Warnida; Riza Reni Yanti; Ihsani Mazelfi; Ali Nursal
Jurnal Hilirisasi IPTEKS Vol 6 No 4 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i4.732

Abstract

Currently, homestays in the city of Payakumbuh generally do not maximize the use of information systems. This is due to a lack of understanding among homestay owners about appropriate governance methods and a shortage of knowledge regarding computer-based information system management and homestay operation capabilities. The objective of this activity is to implement a homestay management information system in the city of Payakumbuh. The method employed for this activity is training. A total of 23 homestay owners in Payakumbuh participated in the training. This initiative aims to implement a website-based information system to enhance homestay owners' understanding of effective governance, computer-based information system management, and operational capabilities in managing homestay systems. The outcomes of this initiative include improved capabilities among homestay owners to effectively utilize the Website-Based Homestay Management Information System. This training not only benefits homestay owners but also faculty, departments, and the university. It creates opportunities for homestay managers to collaborate and share experiences, thereby strengthening the SME community in the homestay sector in Payakumbuh. The implementation of a website-based information system in homestay management is intended to expand promotional networks, catering not only to local tourists but also to international visitors. In conclusion, this training program has significantly benefited homestay managers and has the potential to support local economic growth and the development of the tourism sector in the Payakumbuh region. It is anticipated that this initiative will contribute knowledge towards homestay management development and the application of information technology in the tourism sector.
Co-Authors Alfin Adha Anshar Ali Nursal Anwar, Khairil Atika Rahmi Pratiwi Boedi Satria Devi Yulia Rahmi Dwivana Asri Chasvella Elvira Luthan Galefwor Wezdy Inramus Ihsani Mazelfi Jonhar Jonhar Khairil Anwar Khalilul Rahman Khalilul Rahman Rahmadoni, Jefril Ratna Dewi Rayna Kartika, Rayna Riza Reni Yanti Sanda Patrisia Komalasari Suci Oktavia Warnida Warnida Yd Ferdian Eka Saputra Yurniwati Yurniwati