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All Journal Open Access Indonesia Journal of Social Sciences Open Access Indonesia Journal of Social Sciences Business and Entrepreneurial Review
Pantri Heriyati
Bina Nusantara Business School
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Impact of E-Service Quality, Brand Awareness, Advertising, and Brand Image for Repurchase Intention on The Specialty Store Hendra Bagja Suherman; Mawarti, Janna; Yusuf Iskandar; Pantri Heriyati
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 6 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.93

Abstract

This study aims to examine the effect of e-service quality, brand awareness, advertising in influencing the brand image of the specialty store on the behavior of consumers' decisions to repurchase specialty store products. The sample of this study was taken from the consumer population in the Greater Jakarta area. This study uses a questionnaire to measure the effect of the relationship between independent variables (e-service quality, brand awareness, advertising), and mediating variable (brand image) on the dependent variable (repurchase intention). The research results were analyzed using Partial Least Square (PLS) tools. Based on the results of the study, it was found that e-service quality and brand awareness had a significant effect on brand image, while advertising did not have a significant effect on brand image. For the brand image itself has a significant influence on repurchase intention. The results show that the level of e-service quality and brand awareness plays an important role in improving the brand image in specialty stores. Therefore, to increase the achievement of sales targets, a specialty store needs to improve its brand image because it has an impact on consumer repurchase decision behavior. In this study, the variable e-service quality is used which is a digital-based service through the internet network where previous studies have tested service quality on brand image, but have not focused on digital-based services.
Impact of E-Service Quality, Brand Awareness, Advertising, and Brand Image for Repurchase Intention on The Specialty Store Hendra Bagja Suherman; Mawarti, Janna; Yusuf Iskandar; Pantri Heriyati
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 6 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.28 KB) | DOI: 10.37275/oaijss.v4i2.93

Abstract

This study aims to examine the effect of e-service quality, brand awareness, advertising in influencing the brand image of the specialty store on the behavior of consumers' decisions to repurchase specialty store products. The sample of this study was taken from the consumer population in the Greater Jakarta area. This study uses a questionnaire to measure the effect of the relationship between independent variables (e-service quality, brand awareness, advertising), and mediating variable (brand image) on the dependent variable (repurchase intention). The research results were analyzed using Partial Least Square (PLS) tools. Based on the results of the study, it was found that e-service quality and brand awareness had a significant effect on brand image, while advertising did not have a significant effect on brand image. For the brand image itself has a significant influence on repurchase intention. The results show that the level of e-service quality and brand awareness plays an important role in improving the brand image in specialty stores. Therefore, to increase the achievement of sales targets, a specialty store needs to improve its brand image because it has an impact on consumer repurchase decision behavior. In this study, the variable e-service quality is used which is a digital-based service through the internet network where previous studies have tested service quality on brand image, but have not focused on digital-based services.
The Effect of Online Food Delivery Service Quality on Customer Satisfaction and Customer Loyalty: The Role of Personal Innovativeness Patrick Alexander Wilhelm Smith; Pantri Heriyati
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.15999

Abstract

The online food delivery mobile service industry has emerged as a new channel of food delivery and marketing to capture a bigger share and sale in the food industry. This modern sort of business conveyance has gotten to be exceptionally prevalent, particularly among youthful, active, and working individuals. In addition, this business has become more competitive due to the increasingly new business entries and users’ expectation resulted from the anxiety of online food ordering and time convenience, but not at the expense of providing quality products and services. Subsequently, it is exceptionally vital that online benefit suppliers get it the nature and necessities as well as the related angles of the online benefit industry that are considered critical to the clients in this developing market. This study tries to explore and gauge information to guide the online service providers regarding the requirements and attributes of this new service delivery system. Using adopted questionnaire from Mobile Service Quality (M-S-QUAL), this study aims to investigate the relationships between customers perceived service quality of online food delivery (OFD) and its influence on customer satisfaction and customer loyalty, moderated by personal innovativeness. The data are collected from the customers or users of any online food delivery service and will be analyzed using correlations and Hierarchical Moderated Regression Analysis.
Co-Authors Hendra Bagja Suherman Mawarti, Janna Patrick Alexander Wilhelm Smith