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All Journal Jurnal Ekonomika dan Bisnis Islam Nomicpedia: Journal of Economics and Business Innovation
Firza Oktavia Nurul Kumala
Universitas Negeri Surabaya
Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN PT.HASANAH MULIA INVESTAMA Firza Oktavia Nurul Kumala; Moch. Khoirul Anwar
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.899 KB) | DOI: 10.26740/jekobi.v3n2.p26-39

Abstract

The development of the property sector business in Surabaya is quite rapid, signaling an economic improvement towards a better future. These conditions make competition between developers. The competition made PT Hasanah Mulia Investama consider product quality and price with the aim of increasing purchasing decisions that are closely related to consumer behavior which is an important element that must be known by the company. Prompts in Islam in terms of purchasing decisions, consumers should consider the use of goods not only as a desire to satisfy. This research aims to determine the effect of price and product quality on PT Hasanah Mulia Investama's housing purchase decisions and views on the Islamic economy. This research method is quantitative and multiple linear regression analysis techniques and questionnaires as instruments for collecting respondents with a sample size of 38 people. The results showed that partially and simultaneously the price and quality of products affected the purchasing decisions at PT Hasanah Mulia Investama.
Techno-Sociopreneurship Tourism Industry: Model Pengelolaan Daerah Tertinggal Menuju Daerah Maju dan Berdaya Saing Muhammad Fajar Wahyudi Rahman; Firza Oktavia Nurul Kumala
Nomicpedia: Journal of Economics and Business Innovation Vol. 1 No. 1 (2021): Maret
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.027 KB)

Abstract

Based on data from the Village Community Empowerment Service East Java, Indonesia the districts/cities that still have underdeveloped villages include Lamongan Regency, which is recorded at most, namely 42 villages. From the semi-systematic literature review, three papers were selected as references in an example of a development model for an area. The author's recommendation as a role model for the management of underdeveloped areas is a combination of: community-based tourism approaches, website-based fundraising called "vitamin sea", and community entrepreneurial activities which the author calls the Techno-Sociopreneurship Tourism Industry. The author argues that by using the concept of an inclusive Techno-Sociopreneurship Tourism Industry; The area of ​​the coastal tourism industry in Indonesia (especially Lamongan) is expected to transform into a new global economic order that has current economic independence. The authors also offer direction for future research in the area on the performance of the tourism industry in Indonesia.
Co-Authors Moch. Khoirul Anwar Muhammad Fajar Wahyudi Rahman