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Sri Rahayu Endang lestari
Universitas Tridinanti Palembang
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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MANAJEMEN PEMASARAN SAWI (Brassica Juncea) DI HIDROPONIK CENTER PALEMBANG Sri Rahayu Endang lestari
Jurnal AGRIBIS Vol. 14 No. 1 (2021): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.818 KB) | DOI: 10.36085/agribis.v14i1, Januari.1268

Abstract

Based on the research, it can be concluded that, hydroponic vegetable marketing management goes through the stages of planning, implementing, and monitoring the combination of the marketing mix. The product marketing planning stage consists of selecting the type and quantity of products, market surveys, designing marketing strategies and programs. Then implemented into the production process and do marketing. Distribution planning is to determine specific consumers who believe in and accept organic vegetable products. The distribution channel is a short channel, namely from farmers to consumers. Promotion is carried out by socializing through agricultural development fairs and trying internet information technology. The advantages of hydroponic cultivation are:the crop production higher, more controlled pests in plants, faster growth of plants, more efficient use of fertilizers and easier maintenance.
ANALISIS USAHATANI LENGKUAS (Alpinia galanga) DI KELURAHAN SUKA MULYA KECAMATAN SEMATANG BORANG KOTA PALEMBANG PROPINSI SUMATERA SELATAN Sri Rahayu Endang Lestari
Jurnal AGRIBIS Vol. 15 No. 1 (2022): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (904.387 KB) | DOI: 10.36085/agribis.v15i1.2894

Abstract

Analysis of Lengkuas Farming (Alpinia galanga (L) Sw) case study in Sukamulya Subdistrict Sematang District Borang Palembang City.  This study aims to find out how much income and profits galangal farming is implemented in Sukamulya Village District Sematang Borang Palembang City, This study was conducted from February to June 2018.Population in this research is farmer of lengkuas in Sukamulya Subdistrict of Sematang District Borang Palembang as many as 60 farmers. Sampling is using simple random sampling (Simple Random Sampling) of 30% of the total population of 18 farmers as a respondent lengkuas.  The calculated operational definitions are fixed costs including land lease fees and equipment depreciation. Variable costs include purchasing seeds, fertilizers, labor in the family. Production of galangal, receipts received by farmers per year, farmer's income and profit galangal farming in Sukamulya Village Sematang District Borang Palembang City. The results showed that the average production cost of sample farmers in Sukamulya village was Rp 49.393.594, -/Ha/Planting season. Receipt of farmers in Sukamulya Village Sukamulya District Borang Palembang City an average of Rp 77.385.000, -/Ha/Planting season. The average income of lengkuas farming in Sukamulya sub-district of Sematang Borang sub-district of Palembang is Rp. 27.991.406, -/Ha/Planting season. The result of analysis of farmer farming system in Sukamulya Village Subdistrict Sematang Borang City Palembang R/C is obtained at the farmer of example of galangal farming of 1.57 means that every Rp 1000, - the cost incurred by farmer, will get the acceptance of Rp 1,570,-. So the cultivated galvanized farming is profitable because R/C >1. Key words : Farming, Lengkuas, Cost and Marketing Flow
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