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Ricky Rahmat
Prodi Administrasi Bisnis Terapan Politeknik Negeri Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS SWOT SEBAGAI DASAR KEPUTUSAN STRATEGI PEMASARAN PADA PERUSAHAAN SERVER PULSA DI KOTA BATAM (STUDI KASUS PADA CV. STAR PRATAMA) Rahmat Hidayat; Ricky Rahmat
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.371 KB) | DOI: 10.30871/jaba.v2i1.745

Abstract

This study aims to determine the factors that become the strengths and weaknesses, the factors that become challenges and threats, knowing how the position of CV STAR PRATAMA server business compared with other server business and strategy that must be applied by the CV STAR PRATAMA server business. From the results of the study using SWOT analysis shows that based on the SWOT diagram, CV STAR PRATAMA has a position in quadrant I. In this quadrant is very profitable, based on the Matrix IE (Internal-External Matrix) then CV STAR PRATAMA is on the cell and analysis results In the final stage of using QSPM, it can be seen that the current strategy is one of the ST (Strength-Threat) strategy that is by improving the excellent service and after sales service to satisfy the customer.
Co-Authors Rahmat Hidayat