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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING
Hardi Bahar
Universal University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALYSIS OF THE CAPABILITY OF SALES STRATEGIES ON THE PERFORMANCE OF MSMES IN BATAM CITY IN THE FACE OF THE COVID 19 SITUATION Emi Lestari; Hardi Bahar
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2705

Abstract

MSMEs are part of Indonesia's economic growth. This global pandemic has had a significant impact on all aspects of the world and in fact it is not only in foreign countries, the Indonesian state is also about a tremendous impact on the national economic sector, especially for Micro Enterprises; Small; and Intermediate. In recent years, developments in the MSME sector have had obstacles and weaknesses that are commonly faced by entrepreneurs in terms of improving their business performance, including the lack of a good capital system and the amount and source of capital, lack of managerial ability and skills in terms of operations, limitations in product marketing. products, unfair competition among businesses, and economic pressure which results in a narrow and limited scope of business. With the need to improve business performance in terms of increasing sales, capital, labor, market and profit growth, business actors need to implement a sales strategy in running a business. Therefore, this study aims to determine how the influence of the sales strategy with the sections of Customer Segmentation, Customer Priority and Targeting, Relationship Objectives and Sales Model, and the use of several sales channels on the performance of MSMEs. The population part of the study is all MSMEs in Batam City with sampling using purposive random sampling technique, thus this study took the number of respondents of 101 samples obtained in data collection. The data analysis in this study used descriptive statistical analysis and inferential statistics, namely Structural Equation Modeling Patrial Least Square (SEM-PLS) using the smart-pls 3.0 application. The results of this study indicate that the sales strategy with the characteristics of the use of several sales channels and customer segmentation has a significant effect on the performance of the UMKM, while the sales strategy with the characteristics of Customer Priority & Targeting and relationship objectives & the sales model have no effect on the performance of the UMKM.
Analisis Kemampuan Intelektual Menyusun Laporan Keuangan Terhadap Daya Saing Bagi UMKM di Kota Batam Dalam Menghadapi MEA Hardi Bahar
JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Vol 3 No 2 (2019): JOURNAL OF APPLIED MANAGERIAL ACCOUNTING
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.637 KB) | DOI: 10.30871/jama.v3i2.1568

Abstract

UMKM ikut serta dalam pertumbuhan ekonomi dan perkembangan infrastruktur pada negara tersebut. Pertumbuhan dan perkembangan tersebut tidak terlepas dari pemain para pelaku ekonomi tersebut yang diantaranya memiliki usaha mikro, kecil, dan menengah. Sebagian aktivitas UMKM dalam menjalankan usahanya pada saat pasar bebas tentu para pelaku usaha memanfaatkan kemampuan untuk melakukan berbagai inovasi dari segi keuangan agar unggul dalam memenangkan persaingan. Penelitian ini bertujuan untuk mengetahui bagaimana, dan seberapa besar hubungan, pengaruh faktor-faktor yang dipilih penulis sebagai variabel penelitian yaitu kemampuan intelektual terhadap daya saing UMKM di Kota Batam. Populasi dalam penelitian yang akan dijalankan adalah UMKM di Kota Batam. Sedangkan pemilihan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Teknik pengumpulan data dalam penelitian ini yang digunakan adalah wawancara dan kuesioner/angket. Metode yang digunakan dalam analisis data yaitu analsis data deskriptif dan data yang dianalisis memakai analisis SmartPls dalam menguji data dari kemampuan intelektual menyusun laporan keuangan dan daya saing bagi UMKM di Kota Batam. Berdasarkan hasil dari analisis kemampuan intelektual menyusun laporan Keuangan terhadap daya saing diketahui kemampuan intelektual menyusun laporan keuangan yang telah diimplementasikan oleh pelaku usaha masih lemah secara keseluruhan mencapai 8% dan peubah kemampuan intelektual menyusun laporan Keuangan tidak berpengaruh secara nyata terhadap daya saing.
Analisis Kemampuan Pengelolaan Asset Terhadap Kinerja Usaha Pada Pelaku UMKM di Kota Batam Ketika Pandemi COVID-19 Hardi Bahar; Emi Lestari
Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.5346

Abstract

Small and Medium Enterprises (MSMEs) around the world are receiving a considerable impact due to Covid-19. The impact of covid-19 on MSMEs certainly has a problem that inhibits the business in the form of the community still lacking in improving the performance of its business. In this case if the ability to manage assets in running a business then can encourage the success of his business to cover the weaknesses he faces. Of course, this research has the aim to find out how asset management capabilities affect the performance of MSMEs in MSMEs in Batam city which has a population and a sample of 122 respondents. The data processing used using Smart PlS 3 Software Application by testing descriptive statistic analysis and inference statistic in the form of Inner and Outer Model using first and second order in the research model. The results of the research include asset management capabilities in weak or low performance while asset management capabilities have a significant effect on MSME Performance.
Co-Authors Emi Lestari Emi Lestari