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All Journal MDP Student Conference IEB: Journal of Islamic Economics and Business
Tutik Pebrianti
Politeknik Darussalam Palembang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Promo Gratis Ongkos Kirim Melalui Aplikasi Shopee Terhadap Keputusan Pembelian (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Sjakhyakirti Palembang) Novita Sari, Analia; Fadillah Putri, Lut’fiah; Anggraini, Nadila; Muchlis, Imam; Pebrianti, Tutik
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7505

Abstract

The purpose of this study is to find out how big the effect of the free delivery promotion of Shopee application on purchasing decisions is (case study of students, Faculty Economic, Sjakhyakirti University Palembang). It was quantitative research with associative approach by using validity test, realiability test, simple linear regression, determination coefficient, correlation coefficient as the data analysis technique. Sample taken purposive sampling techniquearound 80 students,Faculty of Economic, Sjakhyakirti University Palembang, who have usedfree delivery promotion of Shopee application. The research result showed that the the free delivery promotion gave a significant effect on purchasing decisions, while coefficient determination result showed that the free delivery promotion gave contribution 15,0 % and the remaining85,0 % were influenced by other factors such as flash sale, cashback and Shopee shopping daywhich not analyzed. Therefore, Horejected and Ha accepted means there was a positive and significant effect of the quality product on purchasing decisions.
BUSINESS STRATEGY TO INCREASE COMPETITIVE ADVANTAGE IN THE ERA OF COVID-19 ON AL AMIN’S SHARIA LIFE INSURANCE: BUSINESS STRATEGY TO INCREASE COMPETITIVE ADVANTAGE IN THE ERA OF COVID-19 ON AL AMIN’S SHARIA LIFE INSURANCE septiatin, Aziz; Pebrianti, Tutik
Journal Of Islamic Ekonomic and Business Vol 1 No 2 (2022): IEB: Journal of Islamic Economics and Business
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieb.v1i2.13495

Abstract

AbstractThe Covid-19 pandemic has had an impact on the insurance industry, namely the decline in insurance premiums. The most severe decline in insurance premiums occurred in the life insurance industry. This study aims to analyze the survival strategy of Al Amin's Sharia Life Insurance business in the face of the Covid-19 pandemic. This study uses a qualitative descriptive research method. Sources of data obtained from interviews with the Leadership and Marketing Manager of Sharia Life Insurance Al Amin Palembang Branch. Data analysis techniques used in this research are data reduction, data presentation and conclusions. The results showed that the business strategies carried out by Al Amin Sharia Life Insurance Palembang Branch in dealing with Covid-19 were first, analyzing market conditions, second, carrying out marketing strategies, namely with a professional and personal approach, third, product diversification, and fourth, pattern specifically, namely rate adjustment and limit expansion. The obstacles faced in running the business are that all decisions of Al Amin Sharia Life Insurance Palembang Branch are at the head office, constraints on personal approaches, and rate reductions or adjustments. Keywords: Business survival strategy, Life Insurance, marketing strategy
Co-Authors Anggraini, Nadila Fadillah Putri, Lut’fiah Muchlis, Imam Novita Sari, Analia Septiatin, Aziz