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All Journal MDP Student Conference IEB: Journal of Islamic Economics and Business
Tutik Pebrianti
Politeknik Darussalam Palembang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Journal : MDP Student Conference

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Pengaruh Promo Gratis Ongkos Kirim Melalui Aplikasi Shopee Terhadap Keputusan Pembelian (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Sjakhyakirti Palembang) Novita Sari, Analia; Fadillah Putri, Lut’fiah; Anggraini, Nadila; Muchlis, Imam; Pebrianti, Tutik
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7505

Abstract

The purpose of this study is to find out how big the effect of the free delivery promotion of Shopee application on purchasing decisions is (case study of students, Faculty Economic, Sjakhyakirti University Palembang). It was quantitative research with associative approach by using validity test, realiability test, simple linear regression, determination coefficient, correlation coefficient as the data analysis technique. Sample taken purposive sampling techniquearound 80 students,Faculty of Economic, Sjakhyakirti University Palembang, who have usedfree delivery promotion of Shopee application. The research result showed that the the free delivery promotion gave a significant effect on purchasing decisions, while coefficient determination result showed that the free delivery promotion gave contribution 15,0 % and the remaining85,0 % were influenced by other factors such as flash sale, cashback and Shopee shopping daywhich not analyzed. Therefore, Horejected and Ha accepted means there was a positive and significant effect of the quality product on purchasing decisions.
Co-Authors Anggraini, Nadila Fadillah Putri, Lut’fiah Muchlis, Imam Novita Sari, Analia Septiatin, Aziz