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All Journal Business, Economics and Entrepreneurship Al Dzahab
Mauledy Ahmad
STIE Sakti Alam Kerinci
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KELAS SOSIAL, KEADAAN EKONOMI, DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA BEAT DI KOTA SUNGAI PENUH Mauledy Ahmad
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.587 KB) | DOI: 10.32939/dhb.v2i2.941

Abstract

Purpose: This problem is motivated by the widespread problem of people's desire to use motorbikes because motorbikes have become the most practical means of transportation today. People's decisions to make purchases are influenced by various factors such as social class, economic circumstances, and reference groups. Design/Methodology/Approach: Multiple linear regression analysis was chosen as the data analysis tool. The number of samples in this study were 90 respondents. Findings: The results showed that social class and economic conditions had a positive and significant impact on purchasing decisions, while the reference group factors had a negative and significant impact on purchasing decisions. Research implications: Social and economic factors are the determining factors in purchasing decisions, therefore the better the social and economic class of the community, it will affect their decision to purchase a product.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN, DAN RELIGIUSITAS TERHADAP KEPUASAN DAN LOYALITAS NASABAH PT. BANK NAGARI Mauledy Ahmad; Ferry Siswadhi; Elex Sarmigi
Business, Economics dan Entrepreneurship Vol 4 No 1 (2022): Business, Economics, and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v4i1.411

Abstract

Penelitian ini dilakukan dengan tujuan untuk menelaah peran dari kepuasan nasabah dalam memediasi hubungan antara kualitas pelayanan, kepercayaan, dan religiusitas terhadap loyalitas nasabah. Adapun sampel dalam penelitian yaitu nasabah PT. Bank Nagari Cabang Tapan sebanyak 110 orang yang ditentukan dengan metode convenience sampling. Alat analisis data yang digunakan dalam penelitian ini yaitu analisis jalur dengan bantuan aplikasi SMART PLS 3.0. Hasil penelitian ini menemukan bahwa kualitas pelayanan dan kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah dan loyalitas nasabah. Sedangkan religiusitas tidak berpengaruh terhadap kepuasan nasabah maupun loyalitas nasabah. Selain itu juga ditemukan bahwa keberadaan variabel kepuasan nasabah dapat memediasi pengaruh dari kualitas pelayanan dan kepercayaan terhadap loyalitas nasabah. Sedangkan pada pengaruh antara religiusitas terhadap loyalitas nasabah, kepuasan nasabah tidak menimbulkan efek mediasi.
PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. SICEPAT EKSPRES INDONESIA CABANG SUNGAI PENUH Mauledy Ahmad; Zefri Efdison; Edia Satria; Yolla Ramadani
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 4 No. 1 (2023): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v4i1.1541

Abstract

Purpose: This study aims to examine the effect of workload and compensation on employee productivity at PT.SiCepat Ekspres Indonesia Sungai Penuh branch. Design/Methodology/Research Approach: This study uses a causality quantitative approach. The sample in this study were employees of PT.SiCepat Ekspres Indonesia Branch of Sungai Lilin City, totaling 33 respondents. Data was collected using a questionnaire, while the data analysis technique used was multiple linear regression analysis. Findings: there is an effect of Workload, and Compensation on Work Productivity with the magnitude of the influence of 70.7%. Research Implications: The results of this study prove that a high workload tends to reduce work productivity, whereas high compensation tends to increase employee productivity.
Co-Authors Edia Satria Ferry Siswadhi Yolla Ramadani Zefri Efdison