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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Rara Ririn Budi Utaminingtyas
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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The influence of Information Quality, Service Quality, and Customer Experience On Customer Trust at PT PLN (Persero) ULP Klaten Kota Bunga - Pertiwi; Rara Ririn Budi Utaminingtyas; Taviyastuti - Taviyastuti
Admisi dan Bisnis Vol 21, No 3 (2020): OKTOBER 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v21i3.2480

Abstract

The development of technology and information can be used by a company to build the customer trust.  A customer  trust is needed to make long term relationship between customer and a company. This research is implemented to know the influence of Information Quality, Service Quality, and Customer Experience On Customer Trust at PT PLN (Persero) ULP Klaten Kota by knowing the partial and simultaneous influence of information quality, service quality and customer experience toward customer trust at PT PLN (Persero) ULP Klaten Kota. The data used in this research is primary data taken by interviewing the manager of  PT PLN (Persero) ULP Klaten Kota and customer questionnaires. The sample in this research is 100 customers of  PT PLN (Persero) ULP Klaten Kota. The Sampling technique used is purposive sampling and insidental sampling.  The sata analysis model used is multiple linear regression analysis. The result of coefficient determination showed that 82,3% of customer trust is influenced by information quality,  service quality and customer experience. While,  the other is influenced by a other factors which are not examined in this research. The hypothesis result showed that information quality doesn't have a significant effect toward customer trust partially, service quality has significant effect toward customer trust and customer experience has a significant effect toward customer trust. Information quality,  service quality and customer experience have a significant effect toward customer trust simultaneously
The influence of Exemplary Leaders, Non-Physical Environment and Reward to Work Discipline (Case Study on PT Apparel One Indonesia 2) Qurniati - Qurniati; Rara Ririn Budi Utaminingtyas; Endang - Sulistiyani
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2528

Abstract

This study aims to find out the partial and together influence variables of exemplary leaders, non-physical work environment, and reward for employee work discipline at PT X. The data collection method in this study uses questionnaires and literature study. The sampling method used was a purposive sampling technique and the sample of this study was 95 employees of the PT Apparel One Indonesia production 2. The data analysis technique used was multiple regressions. From this multiple analysis, it can be found that the exemplary leaders, non-physical work environment, and reward affect employee work discipline. The results of the coefficient of determination (Adjusted R Square) shows that the exemplary leaders, non-physical work environment, and reward affect work discipline by 40.3%, while 59.7% is explained by other factors not examined in this study. The most dominant variable influencing works discipline is the reward, then the exemplary leaders and finally the non-physical work environment.
Effect of Brand Awareness, Brand Image and Brand Loyalty on Purchase Decicion Rara Ririn Budi Utaminingtyas; Luqman - Khakim; Anugraha Hadi S
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4857

Abstract

The event organizer business is currently very developed its very much need, such as the CV Berkah Jaya event organizer in Purwokerto, there are many competitors. Branding strategy.The activities of collecting, processing, analyzing and presenting data this time are intended analyze the effect of Brand Awareness, Brand Image and Brand Loyalty in order to make Purchasing Decisions at the CV Berkah Jaya Bejo Production - Purwokerto event organizer using sampling with saturated sampling technique of 30 responders. This study used a questionnaire for data collection methods. This research uses quantitative with the analysis method of validity test, reliability test, multiple linear regression analysis, simultaneous test (f test), coefficient of determination (R2) and partial test (t test). This study uses spss which results in the equation Y = -2.116 + 0.483 (X1) + 0.468 (X2) + 0.317 (X3) + e along with the results of R2 0.594 or 59.4% and the rest is a variable that is not studied. The conclusion obtained is that the influence of Brand Awareness, Brand Image and Brand Loyalty for Decision Making has a significant positive effect.
Co-Authors Anugraha Hadi S Bunga - Pertiwi Endang - Sulistiyani Luqman - Khakim Qurniati - Qurniati Taviyastuti - Taviyastuti