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Putut Haribowo
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ANALISIS PENGARUH HARGA DAN PROMOSI PENJUALAN TERHADAP EKUITAS MEREK PADA JASA PENERBANGAN GARUDA INDONESIA Firda Amila; Putut Haribowo; Rusmini Rusmini
Admisi dan Bisnis Vol 19, No 2 (2018): JUNI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (792.212 KB) | DOI: 10.32497/ab.v19i2.1276

Abstract

This study explores the relationship between selected marketing mix elements and the creation of brand equity.  Price affect perceived quality on a brand to be purchased or used.  Effective marketing communication is one of the main tools in establishing brand equity of firms or products.  As we know there are a brand equity, brand equity consist of brand awareness, brand association, perceive quality and brand loyalty.  The main purpose of this final project is to identify the influence of price and sales promotion to brand equity at Garuda Indonesia customer’s on Semarang-Jakarta route.  The data used in this project were the primary data and secondary data.  Data collection techniques used were questionnaries and lieterature.  100 respondents are use sample selected based on purposive sampling.  The analysis techniques used were the validity and reliability, normality test, linearity test, multicolerate test, heterokedatisitas test, multiple result of research analysis, the coefficient of determination, t test and f test.  the result of research, the influence of price is 0,041 with a significance of 0,597 and sales promotion is 0,523 with a significance of 0,000.  Base computation F obtained at 39,791 with a significance of 0,000.  Because the significance value less than 0,05 it means that there is a significant relationship beetwen the variable price and sales promotion to brand equity.  It is concluded that price has a positive impact but insignificant on brand equity.  Sales promotion has a positive and significant on brand equity.  Multiple Regression Analysis 0,439 this means that 43,9% of the variation in brand equity can be explained by the variable of price and sales promotion and the rest (100%-43,9%=56,1%) is explained by other variables.
PENGARUH BIAYA ANGKUT UTAMA (MAIN CARRIAGE) DAN HARGA JUAL EKSPOR TERHADAP VOLUME EKSPOR BARECORE KE CHINA DAN TAIWAN (Studi Kasus Pada Transaksi Ekspor PT. Albasia Sejahtera Mandiri Temanggung dengan Incoterms CFR tahun 2012-2016) Ardy Wibowo; Putut Haribowo; Paniya Paniya
JOBS (Jurnal Of Business Studies) Vol 3, No 2 (2017): Desember 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i2.1479

Abstract

The aim of this study is to explain the influence of Main Carriage and Export Price tothe exports volume of Barecore to China and Taiwan both simultaneously and partially. Thestudy utilized the primary data from PT. Albasia Sejahtera Mandiri. The research exploredthe multiple linier regression statistic analysis. The result of t-Test showed that export pricesof Barecore influence significantly to the Barecore’s export volume, while the MainCarriage was not influence significantly to the export volume of Barecore. The result of theF-Test showed that the Main Carriage and export prices of Barecore simultaneouslyinfluence to the export volume of Barecore significantly.It is recommended that in order to increase the exports volume of Barecore, PT. AlbasiaSejahtera Mandiri needs to pay more attention to export prices that they offer for importersbecause the export price was the most dominant influential variable in this study. Besidethat, other things that should be noted by PT Albasia Sejahtera Mandiri that in order toimprove export performance, it was necessary to pay attention to the demand andpurchasing power of export destination countries, government policy on tariff and non-tariffpolicy, inflation, exchange rate, per capita income of destination country and other that notuncontrolled. Moreover, factors affecting export performance include uncontrolled microenvironmental factors such as suppliers, competitors, and customers. Besides macroenvironmental factors such as economic, technological, demographic, and socio-cultural
PENGARUH TECHNIQUE QUALITY DAN PROCESS QUALITY TERHADAP CUSTOMER SATISFACTION (STUDI KASUS DWELLING TIME PADA TERMINAL PETIKEMAS SEMARANG) Hertas Fajar Tawakal; Putut Haribowo; Siti Nur Barokah
JOBS (Jurnal Of Business Studies) Vol 3, No 1 (2017): Oktober 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i1.1474

Abstract

The purpose of this research is to analyze the effect of technique quality and process quality on customer satisfaction (a case study of dwelling time in Terminal Petikemas Semarang) The methods used to analyze data are validity test, reliability test, assumption classic test, multiple linear regression method, t-test (partial), f-test (simultaneous), and the coefficient of determination test (Adjusted R2) Based on this research, the result of statistical F-test has significant value < significant level (0,000 < 0,05). It means that technique quality and process quality has a significant impact on customer satisfaction. From the result of coefficient of determination test, adjusted R2 has value of 0,607. It’s mean that the impact of independent variable (technique quality and process quality) toward dependent variable (customer satisfaction) is at 60.7%, while the remaining 39.3% is influenced by other variables that outside in this research.
Co-Authors Ardy Wibowo Firda Amila Hertas Fajar Tawakal Paniya Paniya Rusmini Rusmini Siti Nur Barokah