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Makmun Riyanto
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PENGARUH INTERPERSONAL SKILL, SALESMANSHIP SKILL, TECHNICAL SKILL, DAN MOTIVASI TERHADAP KINERJA TENAGA PENJUALAN PADA PT UNITED TRACTORS TBK Ilma Amalia; Makmun Riyanto; Umar Farouk
Admisi dan Bisnis Vol 19, No 2 (2018): JUNI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.763 KB) | DOI: 10.32497/ab.v19i2.1271

Abstract

This study aims to analyze the influence of interpersonal skill, salesmanship skill, technical skill, and work motivation on salesperson performance PT United Tractors Tbk. Research variables include: interpersonal skill (X1), salesmanship skill (X2), technical skill (X3), work motivation (X4) as independent variables, and salesperson performance (Y) as dependent variable. This study used multiple linear regression analysis. Samples are selected by using the method of purposive sampling. 55 salesperson are selected as samples in this study. Data collections techniques were using questionnaires, interview, observation, and documentary study. Based on the result of this study, interpersonal skill, salesmanship skill, technical skill, and work motivation have positive and significant influence on salesperson motivation. While the adjusted R square has value 65,9%, it means that interpersonal skill, salesmanship skill, technical skill, and work motivation give contribution to salesperson performance (Y) on 65,9% while 34.1% influenced by other variables which were not described in this study.
PENGARUH PERSEPSI HARGA, KEPERCAYAAN, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. SINAR TRANS GLOBAL (KASUS JASA PELAYANAN BONGKAR CURAH IMPOR) Erik Prasetya; Makmun Riyanto; Suwardi Suwardi
JOBS (Jurnal Of Business Studies) Vol 3, No 2 (2017): Desember 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i2.1481

Abstract

This research was aimed to find out the influence price perception, trust, service quality toward customer satisfaction in PT Sinar Trans Global. The methods of data collection were interview and questionnaire completion. The sample of this research are 42 respondents and analytical method used were the validity test, reliability test, multiple linear regression conducted with the Ordinary Least Square (OLS) test methods and Goodness of Fit Test. The result of regression analysis indicated that price perception, trust, quality service had positive influence on customer satisfaction. Based on t test it was indicated that price perception, trust, quality service had positive significant influenced on customer satisfaction. Based on F test, independent variables simutaneuosly influenced the customer satisfaction significantly, with coeficient of determination (R2) of 0,910. This means that 91% of customer satisfaction could be influenced by price perception, trust, quality service while the remaining of 9% was influenced by other variables which were not observed.
Co-Authors Erik Prasetya Ilma Amalia Suwardi Suwardi Umar Farouk