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All Journal Jurnal Cahaya Mandalika Prosiding Seminar Nasional Program Pengabdian Masyarakat
Laila Ma'rifatul Azizah
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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BRANDING UMKM DAN PEMBUATAN MEDIA PROMOSI USAHA KULINER Apriliya Kurnianti; Laila Ma'rifatul Azizah; Inayah Mufidah
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2021: 4. Kapasitas Daya Saing Usaha Mikro, Kecil, dan Menengah (UMKM) dan Badan Usaha Milik Desa( BU
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.182 KB) | DOI: 10.18196/ppm.44.604

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) memiliki berbagai peranan penting dalam pertumbuhan ekonomi di Indonesia. Akan tetapi, dengan adanya pandemi COVID-19 yang diikuti dengan kebijakan PSBB, Kondisi sebagian besar UMKM menjadi terganggu, mengalami penurunan, dan bahkan sampai gulung tikar. Salah satu UMKM yang mengalami penurunan dalam hal penjualan yaitu usaha Mie ayam dan Bakso 522 yang berlokasi jalan Jogja-Wonosari Km.17. pandemi COVID-19 yang telah berlangsung hampir setahun lamanya memberikan dampak menurunnya pendapatan harian, menurunnya jumlah dan kegiatan produksi. Tujuan kegiatan yang dilakukan melalui Program Kemitraan Masyarakat (PKM) LP3M UMY ini adalah: 1). membantu mitra UMKM Mie ayam dan Bakso 522 untuk meningkatkan penjualannya dengan cara melakukan branding; 2). Melakukan promosi melalui media sosial intagram untuk memperkenalkan produk Mie ayam dan bakso 522 sehingga dapat dikenal tidak hanya oleh masyarakat Gunung Kidul. Metode yang digunakan pada pengabdian ini adalah observasi dan wawancara yang kemudian dilanjutkan dengan :1). Merancang desain logo, kemasan, spanduk; 2) memperluas penjualan dan promosi melalui media sosial instagram. Hasil dari pengabdian berupa logo, bentuk packaging baru dan media sosial instagram Mie ayam 522 untuk meningkatkan brand awareness dan meningkatkan penjualan Mie ayam 522.
IMPLEMENTASI DEVOPS PADA PENGEMBANGAN IMPLEMENTASI SISTEM MONITORING PEMBIMBING TUGAS AKHIR BERBASIS ANDROID Apriliya Kurnianti; Moch Nurul Indra Al Fauzan; Laila Ma'rifatul Azizah
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3: Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i3.1380

Abstract

Final or thesis is a scientific work written by a student at the time of completing his studies. Problems that arise when working on a thesis include, sometimes students do not have enough time to complete their final assignments, so they have to procrastinate their work; usually there is also a time limit to complete the final project, so students have to work very quickly; And finally, students often feel stressed when they are working on their final assignment. Ineffective use of time, low motivation to excel, student indiscipline, a guidance process that requires face-to-face and also the busyness of lecturers are the main causes of hampering student thesis. During a pandemic like today, face-to-face guidance is greatly minimized. More guidance is done online. However, online guidance also creates new problems, namely chat history that is often deleted or students who forget to document, record the guidance process or even students forget to record the guidance process. Meanwhile, every revision of the guidance must always be recorded on the thesis monitoring sheet. This study aims to design an android-based online final project monitoring system application. The research method uses the DevOps method as a system development method. The results of the study are in the form of an android-based final project monitoring application.
Co-Authors Inayah Mufidah Kurnianti, Apriliya Moch Nurul Indra Al Fauzan