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All Journal Jurnal Teknovasi : Jurnal Teknik dan Inovasi Mesin Otomotif, Komputer, Industri dan Elektronika Jurnal Mantik INFOKUM Jurnal Info Sains : Informatika dan Sains Jurnal Minfo Polgan (JMP) Journal of Science Technology (JoSTec) Journal of Technology and Computer (JOTECHCOM)
Chairul Imam
Department Of Information Technology, Department Of Informatics Universitas Battuta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences

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Journal : Journal of Technology and Computer (JOTECHCOM)

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Implementation of Data Mining on Sales Data of Bambu Ungu Cafe to Find out Consumer Purchasing Patterns Using the Apriori Algorithm Rahmad Fadli; Fahmi Ruziq; Chairul Imam
Journal of Technology and Computer Vol. 1 No. 2 (2024): May 2024 - Journal of Technology and Computer
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

In today's digital age, restaurants or cafes face increasing competition and complex challenges. To stay relevant and succeed in this business, the use of data mining is crucial, as it becomes a valuable tool in optimizing sales, increasing customer satisfaction, and achieving long-term success in the restaurant and café industry. Data mining helps in effective marketing strategies. By analyzing customer data, purchase information, and preferences restaurants and cafes can identify different customer segments and create customized marketing. With so much sales transaction data, it will certainly be difficult if the data is analyzed manually, therefore information will be obtained if there is processing with the help of a system to get sales patterns. The results of this processing will produce transaction information to support product transaction decisions. To solve this problem, the researcher designed a calculation information system. In this case the author uses the waterfall method in the research process.  For system design the author uses the PHP programming language with a database format using MySQL. Finally, with this information system, the calculation process can be done automatically without the need to calculate manually is appropriate, provided that all data inputted is valid.
Co-Authors Baginda Harahap Fahmi Ruziq Ine Stye Muhammad Furqon Siregar Muhammad Furqon Siregar Nasution, Auliana Rahmad Fadli Sekar AyuPratiwi Subhan Hafiz Nanda Ginting