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Leksono, Poniran Yudho
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Performa Segmenting Targeting Dan Positioning Untuk Mempertahankan Mind Share Pada Produk Bolu Kering Mak Plengeh UD Wahyu Jaya Kota Kediri Lestari, Ericha Puspha Ayu; Aliami, Sri; Leksono, Poniran Yudho
Efektor Vol 9 No 2 (2022): Efektor Vol.9 No.2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v9i2.16756

Abstract

The company's competition not only focuses on the marketing mix but must exist to show the formulation of strategic innovations. Mak Plengeh's dry cake is a superior product of UD Wahyu Jaya Kediri; appropriately apply segmenting, targeting, and positioning (STP) strategies to maintain mind share. This study aims to determine the performance of STP to keep the mind share of Mak Plengeh dried sponge products. The research used a descriptive qualitative approach. They collect data through observation, interviews, and documentation. They checked the validity of research findings using source triangulation. The results: (1) Segmenting includes: Kediri and Surabaya, aged 5-70 years, both male and female, alpha generation to baby boomers, the lower middle class, consumptive, like snacks, consumed by individuals and various events, consumers feel satisfied and make repeat purchases, teenagers order online while adults go offline (2) Targeting, distributors and packaging are a relatively large and profitable market segment, recruiting office employees who have skills, while the production department is inexperienced, the smiling character is a power of differentiation, the company provides training, briefings, and routine performance evaluations, consistently innovate its products, has a large production volume, provides good service, and is consistent with quality. (3) Positioning by providing testers, licensing information, and materials used so products can be purchased anywhere and responsive to the market.
MENYELARASKAN PIKIRAN DAN JIWA: MENGEKSPLORASI PERBEDAAN INDIVIDU DALAM KECERDASAN DAN KEPRIBADIAN DALAM KERANGKA PENDIDIKAN ISLAM Poniran, Poniran; Jailani, Mohammad
JENTRE Vol. 4 No. 2 (2023): JENTRE: Journal of Education, Administration, Training and Religion
Publisher : Balai Diklat Keagamaan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38075/jen.v4i2.458

Abstract

Intelligence and personality are gifts from Allah that share both similarities and differences, viewed from the perspective of Islamic Education Psychology. This research aims to explore the distinctions between the two. It is a systematic review conducted with a qualitative approach, drawing materials from various sources such as books, theses, journals, and reputable electronic resources. The findings reveal that there are commonalities and disparities between intelligence and personality according to Islamic Education Psychology. The similarities can be observed in the fundamental meanings of both terms and the aspects associated with them. In terms of their definitions, both have the root word 'aqal', which means acquiring knowledge for intelligence, while for personality, it serves as the foundation for behavior. As for their aspects, the difference lies in the fact that intellectual intelligence is utilized to develop one's intellect, while in personality, intellectuality determines behavioral patterns. Spiritual intelligence is employed to cultivate norms or values within oneself, whereas personality encompasses a person's inclination towards specific norms or values.
Co-Authors Aliami, Sri Jailani, Mohammad Lestari, Ericha Puspha Ayu