Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Economy Deposit Journal ( E-DJ)
Fitri Ridwan
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Store Atmosphere On Re-Visit Breaktime Interest In Bima City Fitri Ridwan; Herry Nurdin
Economy Deposit Journal (E-DJ) Vol 2 No 1 (2020): Economy Deposit Journal (E-DJ)
Publisher : Fakultas Ekonomi Universitas Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.007 KB) | DOI: 10.36090/e-dj.v2i1.724

Abstract

This study aims to analyze the effect of store atmosphere on the interest of revisiting at Bima City Break Time. The type of research used is associative using a quantitative approach. The research variables consist of: store atmosphere (X) and repurchase interest (Y). All variables are measured using a Likert scale. The population in this study was 96 respondents. Testing instruments using the validity test and reliability test. The data analysis tool used is simple linear regression with SPSS version 16. The results show the following regression lines: Y = 7.312 + 0.239X + e. R value (Correlation Coefficient) obtained is 0.359 or 35.9% and R Square value (Coefficient of Determination) is 0.129 or 12.9%. The results in this study indicate that the store atmosphere influences purchasing decisions as evidenced by the value of t arithmetic 3.725> t table 1.985 and a significance value of 0.000 <0.05. Keywords: Store atmosphere, consumer repurchase interest.
Co-Authors Herry Nurdin