Garuda - Garba Rujukan Digital

Dampak Sosial dan Ekonomi Destinasi Wisata Kota Di Kawasan Ruang Publik Berdasarkan Perspektif Pengunjung Nawangsih Nawangsih
Ecobuss Vol 6 No 1 (2018): Ecobuss Maret 2018
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.28 KB)

The square not only serves as a marker of the location of the central government but rather becomes an alternative tourist destination that is characteristic of an area, in the form of city tourism. The research objective is to identify the attractiveness of city tourist destinations in the area of public space and to find out the perspective of visitors of the impact of social and economic tourism destination on the public space area. The research method uses a qualitative approach. The method of data collection uses interviews, observation /documentation, and documentation. Data collection techniques use accidental sampling. Data analysis techniques consist of: data collection, data reduction, data presentation, and conclusion drawing. The results show that the square as a city tourist destination in the public space area has certain features both in terms of its natural atmosphere, and the existence of supporting facilities, in this location. The visitor's perspective on the square shows visitors have a good response, the condition of a square with the different activity in there, giving a more option for the visitor to activity, although give the alternative city destination of interest for the visitor. The social impact in the giving the place to society with the different background, and the economic impact for square area as a public area that is to create an opportunity for the street vendors to sale the variant product to visitors.. But the comfortable for visitors is distrubtive because of the garbage from the activity of visitors after they buying product from the street vendors in surrounding car-free day location Keywords: City tourism, Public Space, Visitors

Development Strategy Agropolitan to Optimization Local Product Base Competitivenes Product Nawangsih Nawangsih
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 12 No. 1 (2022): March 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v12i1.805

The research objectives are: to know the implementation of regional development strategies, to know the leading agricultural commodities that are marketed, to identify the forms of local economic potential that can be developed and to analyze the competitive advantages of the competitiveness of the products produced. This type of qualitative research uses a case study approach. Research informants are interested parties related to agropolitan areas. The research location is in the agropolitan area of Senduro District, Lumajang Regency. The results of the implementation research are in the form of cooperating and synergizing with traders, the main commodity is banana mas Kirana, creating business opportunities around the location. Another local economic potential is the large number of labor-intensive workers who work as agricultural product transporters. The competitive advantage of product competitiveness in the agropolitan market is that the fruit is fresh, of good quality, until it reaches consumers in prime condition. Products in the agropolitan market have advantages in terms of taste, appearance, because the soil and harvest methods are considered, so the products sold are good.

NILAI KEARIFAN LOKAL KAWASAN WISATA MENGGUNAKAN PENDEKATANGREEN MARKETING BERBASIS MASYARAKAT Nawangsih Nawangsih
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 7 No. 1 (2017): Maret 2017
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v7i1.334

The research goal is to knowing about: value of local wisdom preserved in the tourist area as a tourist attraction, application of the approach of green marketing in an effort to preserve the value of local wisdom in the tourist area, attraction other potential supporters developed in the tourist area with green marketing approach and role of POKDARWIS to preserve the tourist areas.This study uses a qualitative method using a phenomenological approach. There is the approach with the special characteristic that happen in this location bamboo forets,using interviews, observation / observation and document research techniques.The research results are expected value of local wisdom is like traditions, customs owned by the community can be preserved. Green marketing approach serves as activity to keeping concept of local wisdom in the tourist area as environmentally sound educational of bamboo it can be exis and then can be iconic this location always good and useful to enviroinment and society arroun this place. Kelompok Sadar Wisata / POKARWIS give the contribute to bring a succesthe green marketing activity and the activity to be serve of the value local wisdom from the environmental concern

Strategi Pengambilan Keputusan Kedai Kopi Nawangsih Nawangsih; Kurniawan Yunus; Khoirul Ifa
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 2 (2019): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v3i2.474

This study purpose to determine the influency of product quality, price, promotion and quality of service of partially and simultaneously on the consumer decision making process in choosing a coffee shop in Lumajang Regency. This research type is descriptive with a causal associative approach. This research using 100 respondents. The sampling technique used is Simple Random Sampling. Hypothesis testing using multiple linear regression analysis for hypotheses through the SPSS 21 for windows program. Results of the study showed that product quality, promotion and service quality there is a significant positive influency for partially on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The price of a positive influence is not significant to the consumer's decision making process in choosing a coffee shop in Lumajang Regency. Simultaneously product quality, price, promotion and service quality have a significant positive effect on the decision making process of consumers in choosing a coffee shop in Lumajang Regency. The variables studied affected 54.1% of the consumer decision making process in choosing a coffee shop in Lumajang Regency and the rest was influenced by another variables.

Socialization to Build a Creative Culture for Start Up Business Through Digital Literacy Nawangsih Nawangsih
IMPOWERMENT SOCIETY Vol 4 No 2 (2021): August
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Community service activities are carried out in Gucialit Village, Gucialit District, Lumajang Regency. The socialization activity was carried out to provide knowledge as well as understanding to partners related to the socialization of building a creative culture for start-up businesses through digital literacy, considering that digital literacy still needs to be improved, especially among the younger generation who are starting start-up businesses/start-up businesses.The problems faced by partners include: limited Human Resources who have knowledge related to marketing management, especially related to creative culture and digital literacy and the utilization of coconut shell waste into products of high economic value for the environment and creative business opportunities Solutions or alternatives offered to partners to help overcome problems include: increasing abilities, especially in knowledge and information related to marketing management, especially with regard to creative culture and digital literacy and providing new knowledge related to the use of waste to be of high economic value, and the role of digital literacy. in supporting the success of marketing activities carried out especially for start-up businesses.Community service activities in the form of socialization are expected to produce targets according to the expectations of partners, namely: increasing partner knowledge and skills related to creativity and digital literacy and providing understanding related to the role of digital literacy in supporting the success of marketing activities carried out as well as strategies for developing a creative culture for startups up business.

Innovation of Product Competitiveness of Warung Angkringan Based On Ethnographic Perspective Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 7 No. 1 (2023): June 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v7i1.1055

The research activities carried out aim to: Analyze the forms of competitive innovation run by angkringan stall business actors and identify patterns of consumer behavior in angkringan stalls. The research methodology uses qualitative research, ethnographic models. Research informants included: Mbok Rey angkringan stalls, Serlok Lumajang, D Jatayu and Mas Erwin Plaza Lumajang angkringan stalls as well as consumers from each of the angkringan stalls. The results of the study show that innovative forms of product competitiveness run by angkringan stalls include: the use of carts as the hallmark of angkringan stalls that reflect Javanese culture, collaboration on menus for food and drinks by combining traditional and modern concepts, the dominant form of service using the Javanese language to impress more familiar and popular, and the available facilities also support the concept of angkringan stalls, for example, angkringan stalls with traditional concepts, lesehan, garden concepts, cafes and so on. Research findings: the ethnographic concept is able to contribute that culture has an important role in people's lives and activities in running an angkringan stall, as a reflection of the concept of a warung business from Javanese culture or tradition which is inherent in the daily life of the community.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search