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All Journal Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Open Access DRIVERset
Dicky Wisnu Riyanto
Universitas Muhammadiyah Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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How Does Scarcity Promotion Lead To Impulse Purchase in Digital Market? Dicky Wisnu Riyanto; Viajeng Purnama Putri
Manajemen Bisnis Vol. 11 No. 2 (2021): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i2.19502

Abstract

This study is to examine the effect of the relationship between scarcity promotion, consumer competition, on impulse purchases. Data were collected using a questionnaire, a sample of 100 respondents was taken based on purposive sampling. Data analysis using Partial Least Square (PLS), this path analysis technique will be used in testing the magnitude of the contribution shown by the path coefficients on each path diagram of the causal relationship between SP, KK, and IP variables. The findings reveal that scarcity promotion, consumer competition, affects impulse purchases positively and significantly. Consumer competition mediates the relationship between scarcity promotion and impulse purchase. The better the scarcity promotion, the higher the consumer's impulse purchase.
Analysis of Influencing Factors Consumers in Decision to Purchase Honda PCX Motorcycle Muhammad Naufal; Dicky Wisnu Riyanto; R Iqbal Robbie
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 01 (2021): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i1.16005

Abstract

This research aims to find out the effect of product quality, price, and promotion on honda PCX purchasing decisions on Gresik Motorcycle MPM Dealers/ in this study using the type of descriptive research and population used by Honda PCX motorcycle users whose samples can be conflated using calculations into 96 rounded into 100 samples. Sampling techniques in this study are purposive sampling which has criteria on the respondents of this study and the analytical tools used are intrusion test, normality test, multiple linear regression test and hypothesis test where the results of this study are a cauldron of products, prices, and promotions have a significant and simultaneous positive influence on honda PCX purchase decisions at Gresik Motor MPM Dealers
Analysis of Influencing Factors Consumers in Decision to Purchase Honda PCX Motorcycle Muhammad Naufal; Dicky Wisnu Riyanto; R Iqbal Robbie
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 01 (2021): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.04 KB) | DOI: 10.22219/jamanika.v1i1.16005

Abstract

This research aims to find out the effect of product quality, price, and promotion on honda PCX purchasing decisions on Gresik Motorcycle MPM Dealers/ in this study using the type of descriptive research and population used by Honda PCX motorcycle users whose samples can be conflated using calculations into 96 rounded into 100 samples. Sampling techniques in this study are purposive sampling which has criteria on the respondents of this study and the analytical tools used are intrusion test, normality test, multiple linear regression test and hypothesis test where the results of this study are a cauldron of products, prices, and promotions have a significant and simultaneous positive influence on honda PCX purchase decisions at Gresik Motor MPM Dealers
Co-Authors Muhammad Naufal R. Iqbal Robbie Viajeng Purnama Putri