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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Endang Susilowati
Universitas Proklamasi 45 Yogyakarta
Economics, Econometrics & Finance

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Evaluasi Kinerja Pengelolaan Obyek Wisata Pantai di DIY Teguh Budi Prasetya; Endang Susilowati; Bambang Sugeng Dwiyanto
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (845.372 KB) | DOI: 10.30588/jmp.v5i1.150

Abstract

With the potential is so great, Beach-Tourism can be regarded as a new future for the industrial tourism in  DIY. Character exotic beaches and not much exploited accompanied the opening of the South Cross Road Line (JJLS: Jalur Jalan Lintas Selatan) resulted Beach Tourism in this province has a very bright future. Development of beach tourism, especially in the karst area of Gunung Kidul will be a key growth area in the region's economy. The problem is, the management of existing beach-tourism destination is still so bad. Shore excursions still tend to be chaotic, expensive, dirty and aggravated expansion “asong-traders” to coastal areas that tend to interfere with the comfort of tourists. Finally, the beach resort far from friendly for tourists. This condition is believed, not to be separated from the failure of the management model in controlling the perpetrators of beach-tourism. This research generally want to formulate a model of partisipative management of beach-tourism on DIY and able to put into a beach- tourist travel featured DIY sector. In the first year (part I), research will evaluating against existing beach-tourist management model with the aim of getting information: Existing forms of institutional model and regulatory management of DIY beach tourism,strengths, weaknesses, opportunities and challenges faced, strategic issues of institutional development model of DIY beach tourism, At this stage of the research will be conducted evaluative and utilizing SWOT analysis to formulate a raw material for the development of the model.
Penguatan Kelembagaan Sosial, Manajemen Organisasi dan E-Marketing untuk Mendorong Perkembangan Kelompok Desa Wisata di Kelurahan Tegaltirto Endang Susilowati; M. Agung Nugroho
Jurnal Maksipreneur Vol 4, No 1 (2014)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.834 KB) | DOI: 10.30588/jmp.v4i1.94

Abstract

In addition to being an additional new tourist destinations, Desa Wisata in DIY turns out to function as well as one of conservation and community empowerment strategies for environment and culture. Through the development of community Desa Wisata has a new source of income while preserving they environment and culture. In that context, the development of Desa Wisata has a very strategic position. In terms of potential, DIY has many villages are ready to develop into Desa Wisatabecause they have material that can be packed into tourist attractions and also supported by the strong desire of the community to develop itself into a Desa Wisata. But however potential alone is not enough, because it must be driven by a reliable institutional managers to promote Desa Wisata on market. This problem is also faced by the Desa Wisata Tegaltirto Kec. Berbah Kabupaten Sleman. This community service activities aimed to encouraging institutional strengthening Desa Wisata and e-marketing capabilities of the managers and developer. Training and mentoring activities carried out in Dusun Karangwetan with 20 participants (5 groups). Training held for two full days, and will be assisting the manager and developer of this institution. Marketing tools in the form of two units complete with modem netbook is expected to accelerate e-marketing capabilities of this group. 
Co-Authors Bambang Sugeng Dwiyanto Nugroho, Muhammad Agung Teguh Budi Prasetya