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KOMUNIKASI INTERPERSONAL TERHADAP PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA ILMU KOMUNIKASI UIN SUMATERA UTARA Afwan Syahril Manurung; Muhammad Alfikri; Achiriah
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 1 No 4 (2021): Algebra : Jurnal Pendidikan, Sosial, dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menggunakan metode kuantitatif, dengan teori uses and gratifications. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh komunikasi interpersonal terhadap penggunaan media sosial di kalangan mahasiswa program studi ilmu komunikasi di UIN Sumatera Utara. Populasi dalam penelitian ini adalah mahasiswa program studi ilmu komunikasi UIN Sumatera Utara Stambuk 2018 sebanyak 296 orang. Teknik pengambilan sampel menggunakan rumus Slovin dengan taraf signifikansi 10%. Kemudian ditetapkan sampel sebanyak 91 responden. Hasil penelitian ini adalah uji-t dengan 28 item soal dan masing-masing variabel menggunakan 14 item soal. Hasil pertanyaan variabel komunikasi interpersonal dijawab dengan tidak setuju, sedangkan variabel penggunaan media sosial menjawab bahwa penggunaan media sosial Facebook mengarah pada interaksi sosial sedangkan media sosial Instagram mengarah pada informasi. Kata kunci: Komunikasi Interpersonal; Penggunaan media sosial; Facebook; Instagram ABSTRACT This study uses quantitative methods, with uses and gratifications theory. This study aims to determine whether there is an influence of interpersonal communication on the use of social media among students of the communication science study program at UIN North Sumatra. The population in this study were 296 students of the communication science study program at UIN Sumatera Utara Stambuk 2018 as many as 296 people. The technique used in sampling is using the Slovin formula with a significance level of 10%. Then set a sample of 91 respondents. The results of this study on a t-test with 28 questions and each variable used 14 questions. The results of the interpersonal communication variable questions were answered with disagreement, while the use of social media variables answered that the use of Facebook social media leads to social interaction while Instagram social media leads to information. Keywords: Interpersonal Communication; Use of social media; Facebook; Instagram.
Communicating development innovation in North Sumatra via group communication Muhammad Alfikri
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6692

Abstract

This research aims to explore the dynamics of group communication in the dissemination of development innovations within the Department of Communications and Informatics in North Sumatra Province. This study adopts a qualitative approach using the Case Study model. Data collection involves four techniques: (1) interviews, (2) participant observation, (3) documentation studies, and (4) reference searches. Informants were selected using the purposive sampling technique and snowball sampling. Data analysis follows the Miles, Huberman, and Spradley model, encompassing three steps: data reduction, data presentation, and drawing or verifying conclusions. The study's findings reveal that group communication within the Department revolves around the division and detailed allocation of tasks and responsibilities to individual employees. The dissemination of development innovations in North Sumatra utilises diverse communication techniques, encompassing brochures, posters, billboards, banners, television, RRI, websites, and email as the media for group communication programs.
KOMUNIKASI INTERPERSONAL TERHADAP PENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA ILMU KOMUNIKASI UIN SUMATERA UTARA Afwan Syahril Manurung; Muhammad Alfikri; Achiriah
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 1 No 4 (2021): Algebra : Jurnal Pendidikan, Sosial, dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menggunakan metode kuantitatif, dengan teori uses and gratifications. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh komunikasi interpersonal terhadap penggunaan media sosial di kalangan mahasiswa program studi ilmu komunikasi di UIN Sumatera Utara. Populasi dalam penelitian ini adalah mahasiswa program studi ilmu komunikasi UIN Sumatera Utara Stambuk 2018 sebanyak 296 orang. Teknik pengambilan sampel menggunakan rumus Slovin dengan taraf signifikansi 10%. Kemudian ditetapkan sampel sebanyak 91 responden. Hasil penelitian ini adalah uji-t dengan 28 item soal dan masing-masing variabel menggunakan 14 item soal. Hasil pertanyaan variabel komunikasi interpersonal dijawab dengan tidak setuju, sedangkan variabel penggunaan media sosial menjawab bahwa penggunaan media sosial Facebook mengarah pada interaksi sosial sedangkan media sosial Instagram mengarah pada informasi. Kata kunci: Komunikasi Interpersonal; Penggunaan media sosial; Facebook; Instagram ABSTRACT This study uses quantitative methods, with uses and gratifications theory. This study aims to determine whether there is an influence of interpersonal communication on the use of social media among students of the communication science study program at UIN North Sumatra. The population in this study were 296 students of the communication science study program at UIN Sumatera Utara Stambuk 2018 as many as 296 people. The technique used in sampling is using the Slovin formula with a significance level of 10%. Then set a sample of 91 respondents. The results of this study on a t-test with 28 questions and each variable used 14 questions. The results of the interpersonal communication variable questions were answered with disagreement, while the use of social media variables answered that the use of Facebook social media leads to social interaction while Instagram social media leads to information. Keywords: Interpersonal Communication; Use of social media; Facebook; Instagram.