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All Journal JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Jurnal Pengabdian Kepada Masyarakat
Ida Zuniarti
Universitas Bina Sarana Informatika
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Sosialisasi Strategi Menarik Minat Konsumen Untuk Membeli Produk Hasil UMKM Dede Suleman; Sabil; Ida Zuniarti; Sri Rusiyati
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2021): November 2021
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.771 KB) | DOI: 10.54259/pakmas.v1i2.109

Abstract

This activity aims to provide knowledge about the importance of understanding consumers in this new era because in the sales process in the era and the COVID-19 pandemic, consumer behavior will definitely change. Therefore, the activity with the theme "Strategy to attract consumers to buy UMKM products" is expected to be a solution for UMKM in which the material presented includes the characteristics of consumers and also how to techniques to make consumers feel like buying products produced by UMKM. it is still difficult to be able to market the products they produce and this affects the income level of UMKM actors. At the end of these community service activities, we evaluate by giving questionnaires with respondents to see the percentage of participants' satisfaction levels during community service activities and to measure quantitatively the percentage of influence and impact after completing the implementation of service activities Some of the strategies shared in this socialization are new methods that UMKM actors can use to adapt in the marketing era n new. And it is hoped that it can change the mindset of UMKM actors in making the right marketing strategy in order to increase sales.
PKM Strategi Membangun Bisnis Yang Kuat Melalui Pendampingan Pada Komunitas Kebon Pala Berseri Kecamatan Makasar Jakarta Timur Eka Dyah Setyaningsih; Ida Zuniarti; Titik Misriati
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 3, No 1 (2019)
Publisher : LPPM ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2019.v3i1.480

Abstract

Usaha Kecil dan Menengah yang terdapat di Komunitas Usaha Kebon Pala Berseri masih belum maksimal dalam mengembangkan usaha di bidang makanan olahan, obat herbal, dan kerajinan tangan. Oleh sebab itu, perlu adanya pelatihan tentang kewirausahaan untuk meningkatkan kemampuan soft skill dari peserta pengabdian masyarakat agar memiliki mental yang kuat dalam menjalankan usaha. Selain pelatihan, dilakukan juga pendampingan terhadap mitra agar mampu menjalankan usaha dan membangun bisnis yang kuat untuk meningkatkan produktivitas dari usaha yang dijalankan. Berdasarkan hasil pelaksanaan pelatihan dan pendampingan, dapat disimpulkan bahwa pemahaman mitra meningkat sebanyak 77%.
Co-Authors Dede Suleman Eka Dyah Setyaningsih Sabil Sabil Sri Rusiyati Titik Misriati