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All Journal Almana : Jurnal Manajemen dan Bisnis
Syifa Fauziah Hamidah
Universitas Langlangbuana, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Celebrity Endorsement and Product Quality on Online Shopping Interest Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.973 KB) | DOI: 10.36555/almana.v5i2.1571

Abstract

The development of online shopping in Indonesia is very fast than offline shopping makes promotion online also great demand, one form of online promotion is a promotion to an online celebrity who is considered to influence online sales. The purpose of this study is to determine how celebrity endorsement, product quality, and interest in buying online shopping case study students in the city of Bandung and to find out how much influence celebrity endorsement has on buying interest in online shopping, the effect of product quality on buying interest in online shopping, and the effect of celebrity endorsement and product quality on buying interest in online shopping. This study is a sample study in which consumers are respondents in the study, for data collection using a questionnaire with several respondents 200 people. The analytical method used is a quantitative method with descriptive analysis and verification analysis. To process data, the authors use the help of Microsoft Excel 2013 and SPSS 25 For Windows. The endorsement is in a good category, product quality is in a good category, and buying interest is in a good category. The results of this study either partially or simultaneously celebrity endorsement and product quality have a positive effect on buying interest in online shopping.
The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest Lindi Utami Marquerette; Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2088

Abstract

The development of information technology in the 4.0 era has made business people make many changes in their business strategy, affiliate marketing is one of the marketing strategies that is being widely used today, apart from that, service features in the digital world are elements that need attention in influencing consumer buying interest. The purpose of this study is to find out how affiliate marketing, service features, and buying interest consumers of TikTok Shop e-commerce. And to find out how much impact affiliate marketing has on buying interest, the impact of service features on buying interest, as well as the influence of affiliate marketing and service features on buying interest. In this study, the independent variable (X) is affiliate marketing and service features, and then the dependent variable (Y) is buying interest consumers. This research is a sample study where consumers are respondents to this study, for data collection using a questionnaire with a total of 100 respondents. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The result of this study is either partially or simultaneously affiliate marketing and service features have a positive effect on e-commerce consumers buying interest.
Analysis of Paylater Usage on Impulsive Buying Behavior Syifa Fauziah Hamidah; Roro Arinda Reswanti Julian Pratama; Rezi Muhamad Taufik Permana
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2514

Abstract

The use of new financial technologies, such as PayLater services, has grown rapidly in recent years. This service allows consumers to buy goods without paying directly at the time of purchase, but instead pay later within a certain period of time. Although this service provides convenience and flexibility in shopping, unwise use can increase the risk of impulsive purchasing behavior. The purpose of this study is to find out how to analyze the relationship between PayLater use and impulsive shopping behavior. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The survey method was carried out by distributing questionnaires to respondents who used PayLater services and measuring the level of their impulsive behavior in buying goods online. The study results show a strong relationship between impulsive buying behavior and pay-later users.
Co-Authors Lindi Utami Marquerette Rezi Muhamad Taufik Permana