Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of EFL and Linguistics
Ita Farida
Universitas Islam Negeri Ar-Raniry
Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Discourse of Propaganda in Traveloka’s YouTube Advertising Videos Saiful Akmal; Jarjani Jarjani; Ita Farida
Indonesian Journal of EFL and Linguistics Indonesian Journal of EFL and Linguistics, 5(1), May 2020
Publisher : Pusat Pelatihan, Riset, dan Pembelajaran Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.256 KB) | DOI: 10.21462/ijefl.v5i1.235

Abstract

This present study was conducted to analyze the propaganda techniques used by Traveloka in their YouTube social media advertising strategy. The material of analysis were videos taken from 2015 to 2019. Anaylsis of propaganda techniques proposed by Filene in 1937 and followed by Abd. Kadir, Hasan & Sauffiyan, 2014 were used to identify how Traveloka persuade its customers.  Finding shows that Traveloka used six techniques of propaganda in its advertising videos to; glittering generality, plain folks, card staking, visual symbol of power, music of propaganda and arousal of emotion to promote its products. The use of propaganda technique is very likely becoming one of the main reasons behind their customers and target audiences use of their services.
Co-Authors Jarjani Usman Saiful Akmal