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All Journal Literatus Journal of Economics and Business Letters Jurnal Ekonomi Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Abdi Masyarakat Multidisiplin (JAMMU)
Ahmad Rojikun
Universitas Mohammad Husni Thamrin
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The effect of service quality on Indosat product sales level at the Deliz Cell outlet Ahmad Rojikun
Journal of Economics and Business Letters Vol. 1 No. 3 (2021): October
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Analysis of Service Quality on Indosat Product Sales Level at Deliz Cell Outlets. This research is qualitative in nature, where in this study the focus of research is the community who uses Indosat products. In this study the authors use a descriptive problem formulation, where the researcher explores what is the basis and causes and social situations that occur in society towards loyalty using Indosat products. People who use Indosat products, their information or testimony is taken at one of the pulse outlets in the area of ​​Jalan Setiabudi, Pamulang Timur with the brand Deliz Cell, and at the same time the outlet represents the data source or the resource person in this study including the researchers themselves. From the results of qualitative research conducted by Rıanti, it is hoped that the author will get a bright spot and clarity on the real problems that occur in the social environment of Indosat product users who are loyal to the Indosat brand, and it is hoped that later they will get a concrete picture of why people tend to use Indosat products in particular. in the area of ​​East Pamulang and its surroundings, more specifically, customers who shop at Deliz Cell outlets.
Pengaruh Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Minat Beli Smartphone Samsung Seri Galaxy Pada Pengunjung Pusat Grosir Cililitan (PGC) Ahmad Rojikun
Ilmu Ekonomi Manajemen dan Akuntansi Vol 3, No 2 (2022): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v3i2.1189

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Kualitas Produk, Citra Merek, Persepsi Harga terhadap Minat Beli Smartphone Samsung Seri Galaxy Pada pengunjung Pusat Grosir Cililitan (PGC). Penelitian menggunakan metode kuantitatif dengan pendekatan asosiatif. Sumber data yang digunakan terdiri dari data primer yaitu data yang diperoleh berjumlah 100 orang. Pengujian dilakukan dengan menggunakan bantuan SPSS 22. Hasil yang didapat dari penelitan ini menunjukkan bahwa secara simultan Kualitas Produk, Citra Merek, Persepsi Harga berpengaruh positif dan signifikan terhadap Minat Beli Pusat Grosir Cililitan (PGC) Jakarta. Berdasarkan hasil uji parsial (uji t) dapat disimpulkan bahwa variabel Kualitas Produk mempunyai pengaruh yang signifikan terhadap Minat Beli karena nilai thitung (9,155) ttabel (1,6607) dengan signifikansi 0,000 0,05. Citra Merek juga mempunyai pengaruh yang signifikan terhadap Minat Beli karena nilai thitung (1,912) ttabel (1,6607) dengan signifikansi 0,000 0,005. Dan Persepsi Harga juga mempunyai pengaruh yang signifikan terhadap Minat Beli karena nilai thitung (5,173) ttabel (1,6607) dengan signifikansi 0,000 0,005. Variabel Kualitas Produk, Citra Merek memiliki pengaruh yang dominan yaitu sebesar 0,443 dan 0,125 dibanding dengan Persepsi Harga yang hanya sebesar 0,478. Nilai Adjusted R-Square yang diperoleh adalah sebesar 0,82 menunjukkan sekitar 82% variabel Y (minat beli) dapat dijelaskan oleh variabel Kualitas Produk (X1) Citra Merek (X2) Persepsi Harga (X3). Atau secara praktis dapat dikatakan bahwa kontribusi Kualitas Produk Citra Merek dan Persepsi Harga terhadap variabel Minat Beli adalah 82%.
Pengaruh Produk dan Nilai Pelanggan terhadap Keputusan Pembelian Produk Air Mineral Galon Merek Aqua Ahmad Darda; Ahmad Rojikun
LITERATUS Vol 4 No 2 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i2.837

Abstract

This study aims to determine the effect of product and customer value on purchasing decisions of Aqua brand gallon mineral water, either partially or simultaneously. Primary data were collected from the community in RT.03 RW.02 Kelurahan Pasir Putih, Sawangan District, Depok, West Java which has 105 families, because in this study it was a product of gallons of drinking water commonly used in families, so this study was the object of this research. The research is a representative of one family who is willing to be interviewed and fill out a questionnaire, determining the sample using the Slovin formula, so that only 85 respondents were selected. The collected data was processed using multiple linear regression analysis. From the results of data analysis using multiple linear regression, it can be concluded that the product and customer value partially have a significant effect on purchasing decisions. Furthermore, product and customer value together have a significant effect on purchasing decisions.
MARKETING MIX STRATEGY OF CALLIGRAPHY, PAINTING, FRAME MSMEs Mr. IDRIS, BULAK KLENDER Ahmad Rojikun; Agustinus Yanuar Budhi Heriyanto; Evi Noviaty
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 3 (2022): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v1i3.453

Abstract

The potential of productive small industries is small industries that are mainly engaged in souvenirs/handicrafts. MSMEs that have a large role in exports are MSMEs that rely on handmade skills, such as jewelry crafts, wood carvings and including Calligraphic Pigura Crafts. In the process of determining the quality of raw materials directly handled by themselves based on their own experience, but still need to be improved in maintaining the quality of materials, because of the impact on the quality of the final result. The results of observations at calligraphy MSMEs, explained that to ensure the quality of the products produced, MSMEs have based on a sense of trust with parabuyer, meaning that consumers have trusted the quality of the products produced by calligraphy MSMEs,The partner in this activity is Mr. Idris' Calligraphy, Painting and Frame UMKM. The partner's problems are: (1) Lack of promotion, especially utilizing free promotion on social media. (2) Lack of capital, so the products are not many. (3) Inadequate space, utilizing the front yard of the house. (4) There is no logo as the identity of Mr. Idris' MSME business, (5) Products are made by Mr. Idris himself from raw materials to finished products. (6) Lack of information on the tastes of today's consumers, so that the products produced are not sold out quickly. This community service activity offers a solution. The first solution provides an explanation of knowledge to Mr. Idris about the marketing promotion mix that can increase sales results by counseling. The second solution provides an explanation of examples of the marketing mix as reference material, so that it is easily understood with casual conversation. The third solution is to collaborate with Calligraphy, Painting, and Frame MSMEs that have developed, so as to increase the knowledge and development of Mr. Idris' MSME business. 
Pengaruh Target Market, Positioning dan Promotion terhadap Keputusan Pembelian di CV.Maestro Ahmad Darda; Ahmad Rojikun
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 1 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i1.1389

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh target market terhadap keputusan pembelian, mengetahui pengaruh positioning terhadap keputusan pembelian dan mengetahui pengaruh promotion terhadap keputusan pembelian. Selain itu juga mengetahui pengaruh target market, positioning dan promotion secara bersama-sama terhadap keputusan pembelian di CV. Maestro. Penelitian ini menggunakan sumber data primer dan sekunder yang diperoleh secara langsung dengan menyebarkan kuesioner sebanyak 80 kepada responden. Metode pengambilan sampel adalah non probabilitas dengan teknik purposive sampling. Responden adalah laki-laki dan wanita. Metode penelitian menggunakan analisis deskriptif. Temuan dari penelitian ini adalah pertama, Target Market (X1) mempengaruhi Keputusan pembelian (Y) secara signifikan. Temuan kedua yang menyatakan bahwa Positioning berpengaruh positif terhadap keputusan pembelian secara signifikan. Temuan ketiga menyatakan bahwa Promotion berpengaruh positif terhadap keputusan pembelian secara signifikan. Dalam penelitian ini juga ditemukan bahwa Target Market (X1), Positioning (X2) , dan Promotion (X3)  secara serentak mempengaruhi Keputusan pembelian (Y) secara signifikan. 
Pengaruh Media Sosial Terhadap Omzet Penjualan Handphone di Outlet Gabe Cell Tangsel Ahmad Darda; Ahmad Rojikun
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1832

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh media sosial terhadap omzet penjualan di outlet Gabe Cell Tangsel. Penelitian ini menggunakan pendekatan penelitian kuantitatif eksplanatif dengan menggunakan survey sebagai alat pengambilan data yang bertujuan untuk mengetahui bagaimana suatu variabel mempengaruhi variabel lainnya. Populasi dalam penelitian ini adalah seluruh karyawan dan pengunjung outlet dengan jumlah 527 orang. Metode pengambilan sampel menggunakan metode non-probability sampling yaitu sampling jenuh karena mengambil sampel dari seluruh total populasi. Penilaian menggunakan skala Likert. Penelitian ini merupakan penelitian survei dimana data primer dikumpulkan melalui penyebaran kuesioner, data sekunder dikumpulkan dari outlet Gabe Cell dan studi literatur. Metode analisis data yang digunakan adalah metode analisis deskriptif dengan teknik analisis regresi linier sederhana Crosstab sebagai alat untuk menghitung apakah ada hubungan atau pengaruh antara media sosial terhadap omzet penjualan. Hasil uji  hipotesis dalam penelitian ini membuktikan bahwa media sosial berpengaruh positif dan signifikan terhadap omzet penjualan dimana t hitung sebesar 6,708 lebih besar dari t tabel sebesar 1,990. Dari Adjusted R Square = 0,352 dapat dikatakan bahwa perubahan variabel dependen (Y) sebesar 35,2% dipengaruhi variabel X, sedangkan sisanya sebesar 64,8% disebabkan oleh faktor lain yang tidak terdapat dalam penelitian. 
The Influence Of Price, Promotion, and Awareness On Customer Satisfaction Among Traveloka Users Ahmad Darda; Ahmad Rojikun
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of price, promotion and brand awareness on customer satisfaction of Traveloka users. The research method used is a quantitative method with a descriptive design. The research was carried out by searching for primary data through questionnaires to respondents using a purposive sampling method, so the sample used was 116 respondents. The analysis used in this research used SPSS 26.0 software. The analysis technique uses multiple linear regression analysis, and hypothesis testing uses the t-test and F-test to test the regression coefficients partially and simultaneously and the coefficient of determination. The research results show a positive and significant influence of the Price variable on Customer Satisfaction, a positive and significant influence of the Promotion variable on Customer Satisfaction, and a positive and significant impact of the Brand Awareness variable on Customer Satisfaction. Likewise, price, promotion, and brand awareness significantly affect Traveloka's customer satisfaction
Co-Authors Agustinus Yanuar Budhi Heriyanto Ahmad Darda Ahmad Darda Ahmad Darda Evi Noviaty