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All Journal The Management Journal of Binaniaga Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)
Agus Prana Mulia
Universitas Nusa Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The use of social media as a way of selling handicraft products from the baduy community. Agus Prana Mulia
The Management Journal of Binaniaga Vol 6, No 2 (2021): December 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i2.473

Abstract

Baduy Indigenous Community who live in Kanekes village, , as part of an isolated community that consistently carries out its ancestral traditions in farming (ngahuma) while maintaining harmony with nature, continues to experience a touch of online technology. Even though they do not have permission to use technology, as a result of the massive social interaction with outside visitors, the younger generation of Baduy are familiar with gadgets. The results of the research conducted in Baduy using analytical descriptive research methods found that the use of social media as a way of selling Baduy craft handicraft products has been very massive, since PT Telekomunikasi facilitated the Internet Training Center in 2016 which was followed by Community Access Points with an Internet network. Internet training in 2016 followed by a Community Access Point with an Internet network. The use of social media as a way of selling is not only done by Baduy people directly but also through the help of tour agents, freelance youtubers, bloggers and visitors who become sales agents by mouth selling in introducing handicrafts through the impression of SABA BADUY in social media.  
EFESIENSI EKONOMI PENGGUNAAN FAKTOR PRODUKSI PADA USAHATANI PADI SAWAH DI KECAMATAN CIBEBER KABUPATEN CIANJUR Harmoko Sukayat; Agus Pranamulia
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 4, No 2 (2018): Vol 4, No 2 (2018)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.099 KB) | DOI: 10.34203/jimfe.v4i2.1152

Abstract

Penelitian ini bertujuan menganalisis efisiensi ekonomi atas penggunaan faktor-faktor produksi usahatani padi sawah serta pengaruh faktor-faktor sosial ekonomi terhadap produksi pengelola usahatani yang dilakukan di Desa Cikondang dan Desa Sukamaju Kecamatan Cibeber Kabupaten Cianjur. Data dikumpulkan menggunakan purposive random sampling dengan jumlah 50 responden serta pengujian analisis menggunakan regresi linier berganda dengan fungsi Cobb-Douglas dan perhitungan efisiensi ekonomi. Hasil penelitian diperoleh total Produksi selama 3 musim tanam dengan total luas sawah seluas 196.300 m2 dan hasil produksi sebesar 357.400 kg. Nilai produksi yang diperoleh adalah sebesar Rp1.288.980.000,- dan total biaya tetap serta variabel sebesar Rp625.258.200,- maka dihasilkan pendapatan bersih sebesar Rp657.296.800,-. Keuntungan rata-rata dari total luas lahan memperoleh tingkat keuntungan sebesar Rp1.116,14 per m2. Faktor produksi yang berpengaruh secara signifikan di Desa Cikondang dan Desa Sukamaju di Kecamatan Cibeber Kabupaten Cianjur luas lahan, status lahan, pendidikan, pengalaman, tenaga kerja, modal kerja dan biaya tahunan. Penggunan faktor-faktor produksi untuk luas lahan dan modal kerja secara ekonomi belum efisien. Penggunaan faktor produksi tenaga kerja secara ekonomi tidak efisien.
Does Perceived Value Moderate the Influence of Brand Image and Hedonic Lifestyle on Purchasing Decisions? Case: Starbucks Brand Coffee Consumer Ahmad Fauzi; Isbandriyati Mutmainah; Agus Prana Mulia
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 19 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i1.16705

Abstract

This study aimed to analyze the effect of brand image and hedonic lifestyle on purchasing decisions with perceived value as a moderating variable for Starbucks coffee consumers in Bogor City. The population of this study was all Starbucks Coffee consumers living in Bogor City, while the research sample was part of the population, which was collected using the convenience sampling method. Data was collected by distributing questionnaires online via the Google form to the respondents who were selected as samples. The dependent variable in this study is a purchasing decision, while the independent variables are brand image and hedonic lifestyle. The perceived value variable was chosen to be a variable that is thought to be able to moderate the effect of brand image and hedonic lifestyle on purchasing decisions. Moderated Regression Analysis method, with the help of SPSS 22 software. Using 127 respondents, the results of this study indicate that brand image and hedonic lifestyle partially have a positive and significant effect on purchasing decisions. The results with MRA show that the perceived value variable can moderate the effect of brand image and hedonic lifestyle on purchasing decisions of Starbucks Coffee brand coffee. The results of the F test simultaneously show that brand image and hedonic lifestyle have a positive and significant effect on purchasing decisions for Starbucks brand coffee.
Co-Authors Ahmad Fauzi Harmoko Sukayat Isbandriyati Mutmainah