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STRATEGI KOMUNIKASI VISUAL EDUKASI INSECURITY SEBAGAI DAMPAK PENGGUNAAN MEDIA SOSIAL PADA REMAJA PEREMPUAN Anny Valentina; Grivenna Lavender Putri; Valiani Valiani; Olivia Halim Putri
Jurnal Bahasa Rupa Vol. 5 No. 2 (2022): Jurnal Bahasa Rupa April 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i2.1067

Abstract

The widespread use of social media among adolescent can have both positive and negative impacts. Insecurity is most impact that often felt by adolescent when exposed to too much by social media. They will be comparing themselves to others who look perfect on social media. If the perfect standard of social media is not achieved, then teenagers will tend to feel like a failure. If this is not immediately communicated, it will harm for the psyche and mentality. At the pre-research stage, it was found that by discovering the strengths of adolescent, it should be a motivation for self-development. So, it is necessary to find out visual communication that can be recommended to provide education to teenagers to find their potential so that they avoid insecurity. The purpose of this research is to find recommendations for visual communication that can be used to provide education about insecurity by adopting the consumer path 5A strategy and doing mind mapping in developing creative concepts. The method used in this research is qualitative by conducting observations and literature studies at the pre-research stage, followed by data collection by surveys, and focus group interviews on adolescent girls aged 18-21 years. This interview was carried out virtually because the current situation did not allow direct or face-to-face interviews. The results of this study are Instagram can be used as a communication medium and visual communication by providing motivation to carry out self-development can used as an alternative education through visual communication to help teenage girls aged 18-21 years to avoid insecurity.
STRATEGI MEDIA KOMUNIKASI VISUAL SEBAGAI UPAYA MEMBANGUN KESADARAN TENTANG CABIN FEVER BAGI REMAJA DI JAKARTA Grivenna Lavender Putri; Virginia Aprilia Tanjaya; Valiani Valiani; Olivia Halim Putri; Jennifer Nataline; Anny Valentina
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol. 6 No. 1 (2022): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v6i1.12688.2022

Abstract

The Covid-19 Pandemic around Indonesia causes a big impact for those who are required to have outdoor activities. Besides economics affected by the pandemic, education is also affected due to the changes in teaching and learning, especially for the teenager who needs an education. This pandemic also causes some new rules from the government called Pembatasan Sosial Berskala Besar (PSBB) that makes people have to do their activities at home. This condition triggers some unusual feeling known as cabin fever. Cabin fever is a term to show a feeling of sadness, loneliness, fear, boredom, confusion, and depression excessively. Needs to know that cabin fever is not a mental disorder or mental illness either. However, the impact and symptoms that people experience can be harmful if they do not take action immediately.  Furthermore, cabin fever is not applied to people who look at this positively and do activities that are useful for them or for those whom doing some exercises, looking for new hobbies, maintaining good eating habits, and doing other useful activities. The methods of this research is a focus group to discuss and interview teenagers in Jakarta with the age range between 14-16 years old. These interviews are used virtual meetings because it is not possible did face to face interviews during pandemic. The purpose of this research is to find a media strategy for visual communication as an effort to build awareness about cabin fever among teenagers in Jakarta.