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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen dan Bisnis Lumbung Inovasi: Journal of Community Service Wiga : Jurnal Penelitian Ilmu Ekonomi
Yayuk Indah Wahyuning Tyas
Universitas Panca Marga Probolinggo
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Jurnal Manajemen dan Bisnis

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THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON PURCHASE DECISIONS FOR DAIRY PRODUCTS KRUCIL KRUCIL ARGOPURO PROBOLINGGO Yayuk Indah Wahyuning Tyas; Agung Yatiningrum
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.342

Abstract

This research was conducted at the Krucil KUD Milk House with the research objectives to be achieved: (1) to determine simultaneously the significant effect of price and product quality on purchasing decisions at Krucil Argopuro Probolinggo KUD Milk House. (2) to find out partially the significant effect of price and product quality on purchasing decisions at the Krucil Argopro Probolinggo KUD Milk House. (3) to find out between the price and product quality variables that have a dominant influence on purchasing decisions at the Krucil Argopuro Probolinggo KUD Milk House. The population in this study were all consumers during the last 1 year as many as 7,241 people with samples taken using the Slovin formula as many as 100 people. By using a sampling technique that is random sampling. The type of research used in this research is quantitative research. The variables used include price, product quality, and purchasing decisions. The data analysis method from the research results is the quantitative description method using SPSS in the form of validity and reliability tests, classical assumption tests, multiple regression analysis, coefficient of determination, hypothesis testing. The results of the study are shown by multiple regression equations proving that price and product quality have a significant effect on purchasing decisions. And the results of partial hypothesis testing prove that price and product quality have a significant effect on purchasing decisions. The results of the dominant hypothesis test show that the X2 variable has a higher tcount value than the other independent variables.
Co-Authors Agung Yatiningrum Novita Lidyana