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All Journal Jurnal Manajemen dan Bisnis International Journal of Social Science
Yudha Remofa
SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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EFFECT OF DEBT TO EQUITY RATIO, CURRENT RATIO AND DEBT TO ASSET RATIO ON RETURN ON ASSET AT KUD TANI BAHAGIA, INDRAGIRI HULU REGENCY Angga Hapsila; Ivalaina Astarina; Agus Supriyadi; Yudha Remofa; Puspa Dewi
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.344

Abstract

This research was conducted forknow the effectDebt to Equity Ratio, Current Ratio and Debt to  Assets Ratio to Return on Assets at KUD Tani Bahagia, Indragiri Hulu Regency. This study uses  secondary data by looking at the financial statements at KUD Tani Bahagia. The researcher processed the data using multiple linear regression which processed it using SPSS (statistical package for social science) version 21 to get the output to conclude the results of this study. From research results that is Debt to Equity Ratio, Current Ratio and Debt to Assets Ratio partially effect toReturn on Assets at KUD Tani Bahagia.
THE EFFECT OF THE INFLUENCE OF PRODUCTS, PRICES, PROMOTIONS AND BRAND IMAGE ON SALES VOLUME IN CAHAYA MANDIRI TRADING BUSINESS Hermanto; Yudha Remofa; Heriasman
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.1037

Abstract

The research was conducted at Cahaya Mandiri Trading Business, with the aim of seeing the effect of Product, Price, Promotion and Brand Image Effect on Sales Volume at Cahaya Mandiri Trading Business. The sample in this study were 87 consumers. The type of data used in this study is primary data in the form of quantitative data which is carried out by distributing questionnaires to consumers who shop. The analytical tool that the author uses is Multiple Linear Regression Analysis with a quantitative approach with the help of SPSS Software Version 21. The results of the study can be concluded that: (1) The product partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (2) Price partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (3) Promotion partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (4) Brand Image partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (5) Product, Price, Promotion and Brand Image simultaneously have a significant effect on Sales Volume at Cahaya Mandiri Trading Business.
Co-Authors Agus Supriyadi Angga Hapsila Heriasman Hermanto Ivalaina Astarina Puspa Dewi