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Strategi Pemasaran Sebagai Salah Satu Cara Dalam Meningkatkan Jumlah Pengunjung Pada Taman Mini Indonesian Indah Prabowo, Agung; Purwanti, Ari
Jurnal Ilmiah Ranggagading (JIR) Vol 2, No 2 (2002): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Marketing strategy is an activity conducted by firm in the frame of establishing price of product, distribution, and promotion to introduce products or service produced by the firm. Consumers are expected to be interested to make use of those products and services, thereby marketing strategy will bi able to increase visitors. In establishing marketing strategy TMII conducted vision, mission, and goals analysis first before carrying out SWOT analysis by means of regression, correlation, and coefficient of determination analysis.
ANALISIS KOMPARASI BIAYA PENDIDIKAN ANTARA METODE TRADISIONAL DENGAN ACTIVITY BASED COSTING SYSTEM PADA MADRASAH DINIYAH AL-BURHANIYAH Alfi Syahr, Zulfia Hanum; Purwanti, Ari; Agung Ulupui, I Gusti Ketut
Jurnal Organisasi Dan Manajemen Vol 12 No 1 (2016)
Publisher : LPPM Universitas Terbuka

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Abstract

The purpose of this study are describing how the cost of education per month in Madrasah Diniyah Al-Burhaniyah with the traditional method and the method of Activity Based Costing System (ABC) and also showing the effectiveness and efficiency of management system in Madrasah Diniyah. In this study, the research object is the cost of education with the traditional method and the method of Activity Based Costing system (ABC) at Madrasah Diniyah Al-Burhaniyah in academic year of 2011/2012 until 2013/2014. The analysis used are quantitative analysis of the cost of education with the traditional method and the method of Activity based Costing System (ABC) and the analysis of the effectiveness and efficiency. Activities at Madrasah Diniyah Al-Burhaniyah can be grouped into two categories, namely, main activity and supporting activities. Costs arising from all of the activities is then calculated by the traditional method and the method of Activity Based Costing system (ABC). The results of the calculation of the cost of education with the traditional method and the method of Activity Based Costing System (ABC) is mostly same. The effectiveness and efficiency management of the Madrasah Diniyah Al-Burhaniyah can be seen from learning service, facilities, costing system, and public participation. The traditional method is more appropriate to use in Madrasah Al-Burhaniyah Diniyah because the calculation steps are much simpler and the result is as same as the method of Activity Based Costing system (ABC). Tujuan penelitian ini adalah untuk mengetahui bagaimana biaya pendidikan per bulan di Madrasah Diniyah Al-Burhaniyah dengan metode tradisional dan metode Activity Based Costing system(ABC) serta mengetahui keefektifan dan efisiensi dari pengelolaan Madrasah Diniyah. Pada penelitian ini yang menjadi objek penelitian adalah biaya pendidikan dengan metode tradisional dan metode Activity Based Costing system (ABC) pada Madrasah Diniyah Al-Burhaniyah pada tahun ajaran 2011/2012 hingga 2013/2014. Analisis yang digunakan adalah analisis kuantitatif untuk perhitungan biaya pendidikan dengan metode tradisional dan metode Activity based Costing system (ABC) serta analisis efektifitas dan efisiensi. Aktivitas pada Madrasah Diniyah Al-Burhaniyah dapat dikelompokkan dalam dua kategori yaitu, aktivitas utama dan aktivitas penunjang. Biaya yang muncul dari semua aktivitas tersebut kemudian dihitung dengan metode tradisional dan metode Activity Based Costing system (ABC). Hasil perhitungan biaya pendidikan dengan metode tradisional dan metode Activity Based Costing system(ABC) hampir sama. Perhitungan tingkat efektifitas dan efisiensi dapat dilihat dari faktor, layanan belajar, sarana-prasarana, pembiayan dan partisipasi masyarakat. Metode tradisional lebih tepat digunakan di Madrasah Diniyah Al-Burhaniyah karena langkah perhitungannya lebih sederhana dan hasilnya hampir sama dengan metode Activity Based Costing system (ABC).  
PIRAMIDA CARROLL PADA PERUSAHAAAN DI INDONESIA : STUDI PADA 3 PERUSAHAAN PEMENANG CSR AWARD 2016 Temy Setiawan; Ari Purwanti
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 1 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i1.998

Abstract

Currently, CSR disclosure to stakeholders in Indonesia has been done by many companies. Such disclosures are integrated in the annual report or produced as a report. Many motives underlie the disclosures. The purpose of this study is to describe the company's profile and CSR disclosure motives of the winning company of CSR Award Indonesia 2016 in accordance with the Carroll pyramid. Company’s disclosures will be analysed using the 10 principles developed by the United National Global Compact (UNGC). This study will analyses the data of the three companies who won CSR Award Indonesia 2016 from 2011 to 2015 using the corresponding indicators which are in accordance to the 10 principles of UNGC. The source of data are financial reports and sustainability reports. Findings. The analyses on the three companies that become the object of analysis has disclosed sustainability information that is in accordance with the 10 principles of UNGC. When associated with the CSR disclosure motive based on Carroll pyramid, the company has economic, legal, and ethical motives. Philanthropicic motive is not much expressed. Another finding shows that the three companies being analysed are engaged in mining and automotive.Saat ini pengungkapan CSR di Indonesia kepada pemangku kepentingan sudah mulai banyak dilakukan oleh perusahaan baik terintegrasi di dalam laporan tahunan maupun dalam laporan tersendiri. Banyak motif yang mendasari pengungkapan tersebut. Tujuan dari penelitian ini untuk mendeskripsikan prodil perusahaan dan motif pengungkapan CSR dari perusahaan pemenang CSR Award Indonesia 2016 sesuai dengan piramida Carroll. Pengungkapan perusahaan akan dianalisis dengan 10 prinsip yang dikembangkan oleh United National Global Compact (UNGC). Penelitian ini akan menganalisis 3 perusahaan pemenang CSR Award Indonesia 2016 dari tahun 2011 hingga 2015 dengan indikator yang sesuai 10 prinsip UNGC. Sumber data adalah laporan keuangan dan sustainability report. Tiga perusahaan yang merupakan objek analisis mengungkapkan informasi keberlanjutan sesuai dengan 10 prinsip UNGC. Apabila dikaitkan dengan motif pengungkapan CSR pada piramida Carroll, perusahaan tersebut memiliki motif secara ekonomi, legal dan etika. Motif filantropi tidak banyak diungkapkan. Temuan lainnya, tiga perusahaan yang dianalisis bergerak di bidang tambang dan otomotif.
PENERAPAN MODEL HAZARD UNTUK MEMPREDIKSI KEBANGKRUTAN: STUDI PADA PERUSAHAAN YANG DELISTING DI BURSA EFEK INDONESIA Aulia Keiko Hubbansyah; I Gusti Ketut Agung Ulupui; Ari Purwanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. The aim of this study is trying to identify a group of variables that can beused to predict firm bankruptcy. The examined variables consist of Net Income to TotalAssets (NIMTA), Total Liabilities to Market Value of Total Assets (TLMTA), Cash toMarket Value of Total Assets (CASHMTA), Relative Size (RSIZE), Excess Return(EXRET), Volatility of Return (SIGMA), Stock Price (PRICE) and Market to BookEquity (MB). By using Hazard Model as a modelling basis, the result of this studyfound there were six variables that could be used as a predictor of firm bankruptcy,including TLMTA, TLMTAsq2, TLMTAsq3, EXRET, SIGMA dan PRICE. Theevaluation of the model showed that it has a good accuracy. In accordance with modelaccuracy approaches, the level of accuracy of the model showed a range between89.36-96.51 percent; Area Under Curves (AUC) of ROC Curves reached 0.8476; andthe Brier Score showed a very low number which was 0.0309.Keywords: Model Hazard, Bankruptcy Firm.
Determinants of Environmental Information Disclosure in Blue Category of PROPER Assessment Ari Purwanti
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4012

Abstract

The need for environmental information disclosure on the activities of companies classified as "reactive" or companies with the PROPER assessment category in blue at this time, prompted this study to try to investigate the factors that could influence it. The level of effectiveness of loans in an effort to increase the rate of return on asset performance is the point of view in this study. This study aims to test the hypothesis of a measure of environmental information from the Indonesian Environmental Reporting Index. This study used 18 companies as samples with the PROPER-blue category. The results of empirical testing prove that the level of loan effectiveness has a negative and significant effect on the extent of environmental information disclosure and the rate of return on asset performance has a positive and significant effect on the extent of environmental information disclosure. The implications of the results of this study are expected to be a reference for better disclosure of environmental management.