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All Journal Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Ilomata International Journal of Management
Zulkifli Zulkifli
Institut Ilmu Sosial Dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Public Health Social Sciences Other

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Analysis of Digital Optimization Strategy at Al Eiman Royal Hotel Madinah during Pandemic Zulkifli Zulkifli; Redjeki Agoestyowati; Nila Prasetyningsih; Yuni Heriyanti; Endra Marsudi
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.265 KB) | DOI: 10.52728/ijjm.v3i1.355

Abstract

This research aims to analyze digital optimization Al Eiman Royal hotel, to analyze decision-making efforts are to deal with problems that arise during the pandemic. It also to see the digital optimization strategy carried out by hotels in Madinah during the pandemic. Data analysis source by searching, collecting data by conducting observations and interviews and then making conclusions so that they are easy to understand. The interview technique that will be used is a structured interview. The various data obtained are then processed and analyzed using the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), TOWS Matrix, and IE Matrix to conclude the strategies that have been carried out and inputs that can be used by Al Eiman Royal Hotel as a reference for optimizing the implementation of digital strategies during the pandemic. According to the research result, the IFE and EFE matrix with a total weight of 3.45 for IFE and 2.51 for EFE puts the hotel is in a Growth Stability position with a strategy to keep and maintain the existing market while being able to develop with new types of services also can formulate strategic options for hotel directions using the TOWS matrix.
Analysis of Digital Optimization Strategy at Al Eiman Royal Hotel Madinah during Pandemic Zulkifli Zulkifli; Redjeki Agoestyowati; Nila Prasetyningsih; Yuni Heriyanti; Endra Marsudi
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.355

Abstract

This research aims to analyze digital optimization Al Eiman Royal hotel, to analyze decision-making efforts are to deal with problems that arise during the pandemic. It also to see the digital optimization strategy carried out by hotels in Madinah during the pandemic. Data analysis source by searching, collecting data by conducting observations and interviews and then making conclusions so that they are easy to understand. The interview technique that will be used is a structured interview. The various data obtained are then processed and analyzed using the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), TOWS Matrix, and IE Matrix to conclude the strategies that have been carried out and inputs that can be used by Al Eiman Royal Hotel as a reference for optimizing the implementation of digital strategies during the pandemic. According to the research result, the IFE and EFE matrix with a total weight of 3.45 for IFE and 2.51 for EFE puts the hotel is in a Growth Stability position with a strategy to keep and maintain the existing market while being able to develop with new types of services also can formulate strategic options for hotel directions using the TOWS matrix.
Sosialisasi Kebijakan Perpajakan UMKM yang Baru atas PP No.23 Tahun 2018 Pada Pelaku Usaha Mikro di Kota Depok Chairil Anwar Pohan; Pebriana Arimbhi; Notika Rahmi; Zulkifli Zulkifli
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 4, No 2: Januari 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1500.357 KB) | DOI: 10.31334/jks.v4i2.1655

Abstract

In Indonesia, the development of the micro, small and medium enterprises sector to date has growed up to such an extent that it is almost equal to the number of those working in other formal sectors. In Java, the number of actors in this sector ranges from 37% to 43%, while outside Java it is even more between 40%-55%. Thus, it can no longer be said that the small and medium-sized business sector is only a temporary shelter for workers who have not been able to enter other formal sectors, but its existence is precisely as a growth motor for economic activity (urban) because of the large number of labor absorption. (equal to the number of workers in the formal sector). The existence of Micro, Small and Medium Enterprises (MSMEs) is no longer in doubt because they are proven to be able to survive and become the driving force of the economy. In 2011 MSMEs were able to make a significant contribution to state revenues by contributing 61.9% of gross domestic product (GDP) income through tax payments. In the field of taxation, the government has made special rules to facilitate MSME actors in paying their taxes, namely through PP. 23 of 2018. In this case, we help MSME actors to improve their abilities and understanding in the field of socializing the Tax Regulations. This activity was attended by 37 MSME business actors in Depok City assisted by the Depok Regional Government. After attending the training, participants were given the opportunity to discuss and consult. The results of the training and mentoring show that there is an increase in knowledge about MSME taxation that can be understood by participants and participants become aware of the new tax regulation, namely PP 23/2018 in order to increase their awareness of the importance of paying taxes.
Pelatihan Pembukuan Keuangan Sederhana dalam Rangka Pelaksanaan Kebijakan Pajak yang Baru (PP Nomor: 23/2018) Untuk Pelaku UMKM Naik Kelas di Kota Depok Notika Rahmi; Chairil Anwar Pohan; Pebriana Arimbhi; M Mansur; Zulkifli Zulkifli
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 2, No 2: Januari 2020
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (136.029 KB) | DOI: 10.31334/jks.v2i2.738

Abstract

The existence of Micro, Small and Medium Enterprises (MSMEs) can no longer be doubted because they are proven to be able to survive and become the economic cogs. In 2011 MSMEs were able to contribute significantly to state revenue by contributing 61,9 percent of gross domestic product (GDP) revenue through tax payments. But the development of MSMEs in Indonesia is still very weak, one of the problems faced is human resources. MSMEs require targeted empowerment, guidance and development to be able to compete with large-scale companies. From the tax sector, the government has made special rules to facilitate MSMEs business people in their tax payments, namely through PP Number 23 of 2018. And furthermore it is expected that MSMEs business players can increase the level of making simple accounting which will help to tidy the administration of their businesses. In this case, we help MSMEs businesses to improve their capability and understanding in accounting and the new Tax Regulation (PP no.23/2018). This activity was attended by 51 MSMEs business people in the city of Depok. After attending the training, participants were given the opportunity to ask questions and consult. The results of the training and mentoring show an increase in knowledge about simple accounting that can be made by the participants themselves and participants become aware of the new taxation rules namely PP No.23 of 2018 as well as raising awareness about the importance of paying taxes.
Co-Authors Chairil Anwar Pohan Chairil Anwar Pohan Endra Marsudi M Mansur Nila Prasetyningsih Notika Rahmi Notika Rahmi Pebriana Arimbhi Pebriana Arimbhi Redjeki Agoestyowati Yuni Heriyanti