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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Riset Bisnis dan Investasi Jurnal Accounting Information System (AIMS) Review of Islamic Economics and Finance Indonesian Journal of Economics and Management Jurnal Accounting Information System (AIMS)
Leni Nur Pratiwi
Politeknik Negeri Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Riset Bisnis dan Investasi

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E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model Aldi Ramdhani Fahlevi Deisti; Ira Siti Sarah; Ivon Sandya Sari Putri; Leni Nur Pratiwi
Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1323

Abstract

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.
Co-Authors Aldi Ramdhani Fahlevi Deisti Banter Laksana, Banter Dadang Hermawan Ivon Sandya Sari Putri Karunia Putri Augustina Dwi Anggiyani Kristianingsih Kristianingsih Mochamad Rezky Satria Koswara Rani Putri Kusuma Dewi Sarah, Ira Siti Syarief, Mochamad Edman Wildan Dzulhijar