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All Journal Jurnal Inovasi Bisnis (Inovbiz) Jurnal Riset Bisnis dan Investasi Transformasi Manageria: Journal of Islamic Education Management Journal of Tourism Sustainability Jurnal Difusi Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ)
Ivon Sandya Sari Putri
Politeknik Negeri Bandung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model Aldi Ramdhani Fahlevi Deisti; Ira Siti Sarah; Ivon Sandya Sari Putri; Leni Nur Pratiwi
Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1323

Abstract

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.
Musik Dalam-Toko dan Perilaku Pembeli: Kajian Empiris di Minimarket Tintin Suhaeni; Sri Raharso; Ivon Sandya Sari Putri
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 1 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i1.1281

Abstract

This study experimentally tests the effects of in-store background music on the shopping behavior of its customers. Field experiments employ pre-experiment the one group pretest-posttest. The researcher chooses a kind of musics tempo and volume as structural characteristics (2 x 2 factorial experiment).  The analysis technique used is the analysis of variance (ANOVA).  The results of the analysis found that tempo and volume of music did not play a significant role in the amount of money spent, but influence significantly on shopping time and mood change. The research answered urgency for designing the musical environment in the retail stores to influence shopping experience and consumer responses, especially for a small store (minimarket).
PEMASARAN ONLINE PRODUK OLAHAN UNIK AMPAS TAHU SEBAGAI BENTUK DIVERSIFIKASI PRODUK MENGGUNAKAN HASIL PROSES PENGOLAHAN LIMBAH SEDERHANA INDUSTRI TAHU Ivon Sandya Sari Putri; Dini Rahmawati; Nila Novita Sari
Jurnal Difusi Vol 2 No 1 (2019): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.832 KB) | DOI: 10.35313/difusi.v2i1.1818

Abstract

Industri pengolahan makanan, merupakan salah satu sektor unggulan Kota Cimahi yang menyumbang sekitar 46.8% ekonomi masyarakat. Menurut data dari Dinas Perdagangan, Koperasi, UKM dan Perindustrian Kota Cimahi, industri rumah tangga dalam hal pengolahan tahu/ tempe di tingkat rumah tangga mencapai 29,63%. Seperti halnya industri lain, industri pengolahan tahu menghasilkan limbah yaitu limbah cair dan padat, yaitu ampas tahu. Ampas tahu yang dihasilkan saat ini masih mengandung air yang cukup banyak yang dapat menimbulkan bau tidak sedap bila disimpan lama. Pemanfaatan limbah ampas tahu ini pun belum maksimal. Kegiatan ini memberikan pelatihan kepada pelaku industri tahu untuk bisa mengurangi kadar air dalam pengolahan ampas tahu sehingga ampas tahu yang dihasilkan dapat dimanfaatkan lebih maksimal, salah satunya menjadi produk olahan unik nugget ampas tahu sebagai bentuk diversifikasi produk. Tidak hanya itu, kegiatan ini juga memberikan pelatihan mengenai bagaimana cara untuk memasarkan produk nugget ampas tahu secara online untuk bisa menutupi kekurangan sumber daya waktu dan manusia. Kata kunci: Pengolahan limbah tahu, Diversifikasi produk, Industri tahu
PENDAMPINGAN WIRAUSAHA: SOLUSI KEGAGALAN WIRAUSAHA PEMULA Ira Siti Sarah; Ivon Sandya Sari Putri; Sholihati Amalia; Li Halilah; Sri Surjani Tjahjawati
Jurnal Difusi Vol 3 No 1 (2020): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.394 KB) | DOI: 10.35313/difusi.v3i1.1944

Abstract

Lulusan perguruan tinggi memiliki potensi yang besar untuk dipersiapkan menjadi wirausahawan yang unggul, yang tidak hanya akan memandirikan dirinya secara ekonomi kelak, tetapi juga turut mengembangkan potensi ekonomi daerah yang pada gilirannya menjadi akan berdampak positif bagi perekonomian negara. Untuk mampu membentuk lulusan perguruan tinggi yang memiliki jiwa dan keterampilan kewirausahaan, perguruan tinggi telah memfasilitasi pengembangan keterampilan kewirausahaan dengan berbagai program seperti Program Mahasiswa Wirausaha dan Kompetisi Bisnis Mahasiswa Indonesia. Pentingnya pengembangan kewirausahaan di perguruan tinggi, melatarbelakangi program pengabdian kepada masyarakat dalam bidang kewirausahaan ini yang dilaksanakan dengan tujuan untuk: (1) mengidentifikasi masalah penyelenggara program kewirausahaan, dan (2) mengidentidikasi masalah yang diha-dapi tenan kewirausahaan. Penghimpunan data dilakukan dengan menggunakan pendekatan kualitatif deskriptif, melalui obeservasi dan analisis kata-kata lisan dari obyek yang diamati. Hasil dari penelitian ini dapat membantu penyelenggara program kewirausahaan di perguruan tinggi dalam emnentukan strategi untuk mencapai keberhasilan tujuan programnya. Kata kunci: Kewirausahaan, mahasiswa wirausaha, program kewirausahaan
Pembuatan Aplikasi Perjalanan Dinas Berbasis Web di Kesatuan Bisnis Mandiri (KBM) Ecotourism Perum Perhutani Divisi Regional Jawa Barat Dan Banten Maisya Sabilla; Mukaram; Ivon Sandya Sari Putri
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (773.727 KB)

Abstract

Kesatuan Bisnis Mandiri (KBM) Ecotourism was formed at May 4th 2009 to manage tourist attractionsunder Perum Perhutani, the Regional Division of West Java and Banten. Because of that, KBMEcotourism requires employees and managers to monitor or directly supervise tourist attractions on aregular basis through business trips. Every trip requires a business trip warrant or SPPD approved byGeneral Manager and made by HR staff. Beside SPPD, travel documents needed by employees areaccountability sheets that contain details of travel expenses. Currently, business trip recording systemat KBM Ecotourism uses Microsoft Excel. SPPD and accountability sheets are created by manuallychanging the existing templates. The calculation of business trip expenses are still done manually byHR staff. To overcome this problem, a better system is needed so that the management of business tripin KBM Ecotourism becomes more effective and efficient. Because of that, a business trip applicationweb-based was created to manage business trip in KBM Ecotourism. This application made by waterfallsoftware development method. The waterfall model consists of analysis, design, coding and testing.After the application has been made, it is tested by the staff. The results of the implementation showthat this application is easy to use and the recording of business trip in the company becomes faster.Compared with the previous system, the information of business trip displayed was more detailed.Travel document template also doesn't need to be changed many times because it will be processedimmediately by the system and ready to be downloaded.
Message Framing by Regulatory Focus on Intention to Visit Village-based Tourism Destination Husna Putri Pertiwi; Ridha Azka Raga; Jasrial Jasrial; Mufid Salim; Ira Siti Sarah; Ivon Sandya Sari Putri
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.68

Abstract

The intention to visit a Village-based Tourism destination is still remaining low, especially during post-pandemic sessions. Our study wants to observe the intention to visit among several factors to fill this gap. Focus on finding marketing strategies that are more practical to increase the intention of visiting Village-based tourism destinations. Thus, this research is conducted by experimental research to examine the intention of visiting Village-based tourism using a message framing based on regulatory focus manipulation. 237 respondents participated in this study. The result shows that participants under the manipulation condition show greater intention to visit the VBT destination than those without any manipulation condition. Thereby, it indicates using a message framing through regulatory focus increases the visit intention toward village-based tourism destinations.
Pembuatan Aplikasi Perjalanan Dinas Berbasis Web di Kesatuan Bisnis Mandiri (KBM) Ecotourism Perum Perhutani Divisi Regional Jawa Barat Dan Banten Maisya Sabilla; Mukaram Mukaram; Ivon Sandya Sari Putri
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kesatuan Bisnis Mandiri (KBM) Ecotourism was formed at May 4th 2009 to manage tourist attractions under Perum Perhutani, the Regional Division of West Java and Banten. Because of that, KBM Ecotourism requires employees and managers to monitor or directly supervise tourist attractions on a regular basis through business trips. Every trip requires a business trip warrant or SPPD approved by General Manager and made by HR staff. Beside SPPD, travel documents needed by employees are accountability sheets that contain details of travel expenses. Currently, business trip recording system at KBM Ecotourism uses Microsoft Excel. SPPD and accountability sheets are created by manually changing the existing templates. The calculation of business trip expenses are still done manually by HR staff. To overcome this problem, a better system is needed so that the management of business trip in KBM Ecotourism becomes more effective and efficient. Because of that, a business trip application web-based was created to manage business trip in KBM Ecotourism. This application made by waterfall software development method. The waterfall model consists of analysis, design, coding and testing. After the application has been made, it is tested by the staff. The results of the implementation show that this application is easy to use and the recording of business trip in the company becomes faster. Compared with the previous system, the information of business trip displayed was more detailed. Travel document template also doesn't need to be changed many times because it will be processed immediately by the system and ready to be downloaded.
Pengaruh Keamanan dan Kepercayaan Terhadap Keputusan Pembelian di E-Commerce: Studi pada Pengguna E-Commerce Tokopedia di Garut Muhamad Raihan Zulfikar; Sri Raharso; Ivon Sandya Sari Putri
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 1 (2024): Transformasi Manageria: Journal of Islamic Education Management (inPress)
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i1.6795

Abstract

The advancement of technology, particularly the internet, has enhanced convenience in human life. This technological development has provided facilities that simplify the execution of online trade transactions, commonly known as e-commerce. Consequently, e-commerce has evolved to create infrastructure for online trade. Tokopedia is one of the e-commerce platforms in Indonesia that offers a variety of products and services for buyers, facilitating transactions between sellers and buyers through its application or website. Trends indicate a decline in Tokopedia's e-commerce transactions in Garut Regency from February to May 2024. At the beginning of 2024, Tokopedia faced news that caused losses for some of its users in Garut Regency, impacting the security and trust aspects of purchasing decisions on Tokopedia. The aim of this study is to determine the extent of the influence of security and trust on consumer purchasing decisions in Garut Regency on Tokopedia's e-commerce platform. This research uses a descriptive quantitative method with non-probability sampling techniques and a purposive sampling sub-technique. The study population consists of Tokopedia e-commerce users spread across Garut City, with a sample size of 256 respondents. The results indicate that security and trust have a significant and positive influence on purchasing decisions, with an impact of 52.7%.
Co-Authors Aldi Ramdhani Fahlevi Deisti Dini Rahmawati Husna Putri Pertiwi Jasrial Jasrial Leni Nur Pratiwi Li Halilah Maisya Sabilla Mufid Salim Muhamad Raihan Zulfikar Mukaram Mukaram Mukaram Nila Novita Sari Ridha Azka Raga Sarah, Ira Siti Sholihati Amalia Sri Raharso Sri Surjani Tjahjawati Tintin Suhaeni