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Implementasi Digital Marketing Pada UMKM di Kabupaten Klungkung dalam Meningkatkan Profit Pramawati, I.D.A Tantri; Putri, Kompiang Martina Dinata; Mulyawan, Arya
Jurnal Pendidikan Ekonomi Undiksha Vol 12, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v12i2.29305

Technology in the digital world and the internet has greatly contributed to changes in marketing activities, which were previously conventional (offline) strategies but have now changed to digital (online). Digital marketing makes it easier for their businesses in the marketing process for the products they sell.This study took place in Klungkung Regency, Bali Province. Descriptive qualitative method to adjust opinions between researchers and informants. Selection of this method because the analysis could not be in the form of numbers and more researchers describe all the phenomena that exist in the community clearly. This study using observation, interviews, documentation and sampling technique was purposive sampling with the object of research being the owners of SMEs in Klungkung Regency. The purpose of this research is to find out SMEs actors in understanding digital marketing; to determine the use of social networks by SMEs players as digital marketing media; to find out the effect of digital marketing on increasing commodity profits for SMEs.Results from this study is their interest in SMEs to use digital marketing in the marketing of SMEs products; Brand awareness generated by using digital marketing affects profits; separation of accounts online stores with their personal accounts, this is done so in a social media management can actively focus for promoting SMEs

PENGARUH FRAUD AUDIT TRAINING, SKEPTISISME PROFESIONAL, DAN AUDIT TENURE PADA KEMAMPUAN AUDITOR DALAM MENDETEKSI KECURANGAN Kompiang Martina Dinata Putri; Dewa Gede Wirama; I Putu Sudana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.11.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This study analyses the effect of fraud audit training, professional scepticism, and audit tenure on auditors’ ability to detect fraud. The sample of this study consisted of 42 auditors from public accounting firm in Bali in 2016. Samples are selected using purposive sampling technique. Fraud audit training, professional scepticism, and audit tenure were measured by the use of questionnaires. Data analysis technique used in this research is multiple linear regression. The result showsthat fraud audit training, professional scepticism, and audit tenure have positive effects on auditors’ fraud detection capabilities.

PENGARUH INDEPENDENSI , PROFESIONALISME, DAN ETIKA PROFESI TERHADAP KINERJA AUDITOR PADA KANTOR AKUNTAN PUBLIK DI BALI Kompiang Martina Dinata Putri; I.D.G Dharma Suputra
E-Jurnal Akuntansi Vol 4 No 1 (2013)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRAK Penelitian ini memiliki tujuan untuk mengetahui pengaruh independensi, profesionalisme, dan etika profesi terhadap kinerja auditor pada kantor akuntan publik di Bali. Metode yang dipergunakan dalam pengambilan sampel ialah purposive sampling. Jumlah kuisioner yang disebarkan sebanyak 76 kuisioner. Namun, yang kembali dan dapat digunakan untuk analisis lebih lanjut sebanyak 55 kuisioner. Analisis data yang pergunakan ialah regresi linear berganda dengan melihat koefisien determinasi, nilai statistik F dan statistik t. Hasil pada penelitian ini menunjukkan bahwa independensi, profesionalisme, dan etika profesi berpengaruh positif terhadap kinerja auditor. Hal ini membuktikan bahwa semakin tinggi tingkat independensi, profesionalisme, dan etika profesi maka semakin tinggi hasil kinerja yang dihasilkan oleh auditor. Kata kunci: Independensi, Profesionalisme, Etika Profesi, dan Kinerja Auditor

Implementasi Digital Marketing Pada UMKM di Kabupaten Klungkung dalam Meningkatkan Profit I.D.A Tantri Pramawati; Kompiang Martina Dinata Putri; Arya Mulyawan
Jurnal Pendidikan Ekonomi Undiksha Vol. 12 No. 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v12i2.29305

Technology in the digital world and the internet has greatly contributed to changes in marketing activities, which were previously conventional (offline) strategies but have now changed to digital (online). Digital marketing makes it easier for their businesses in the marketing process for the products they sell.This study took place in Klungkung Regency, Bali Province. Descriptive qualitative method to adjust opinions between researchers and informants. Selection of this method because the analysis could not be in the form of numbers and more researchers describe all the phenomena that exist in the community clearly. This study using observation, interviews, documentation and sampling technique was purposive sampling with the object of research being the owners of SMEs in Klungkung Regency. The purpose of this research is to find out SMEs actors in understanding digital marketing; to determine the use of social networks by SMEs players as digital marketing media; to find out the effect of digital marketing on increasing commodity profits for SMEs.Results from this study is their interest in SMEs to use digital marketing in the marketing of SMEs products; Brand awareness generated by using digital marketing affects profits; separation of accounts online stores with their personal accounts, this is done so in a social media management can actively focus for promoting SMEs

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