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All Journal Journal of Management Sains (JMS)
Ratih Suwanti
Magister Manajemen Universitas Muslim Indonesia
Economics, Econometrics & Finance

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Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Memiliki Tabungan Britama Pada Kantor Cabang Pembantu Bank Rakyat Indonesia Slamet Riyadi Makassar Ratih Suwanti; Salim Basalamah; Jeni Kamase
Journal of Management Science (JMS) Vol. 2 No. 1 (2021): Januari - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (512.986 KB) | DOI: 10.52103/jms.v2i1.378

Abstract

The results of this study indicate that based on the partial test Product and Place have a positive but insignificant effect while price, promotion, employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, places, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions.
Co-Authors Kamase, Jeni Salim Basalamah