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All Journal JDP (Jurnal Dinamika Pemerintahan) Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial
Resitaka Aulia Nurmamurti
Universitas Teknologi Yogyakarta
Humanities Social Sciences

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KEBIJAKAN AMERIKA SERIKAT DALAM MENJAGA EKSISTENSI PASAR GLOBAL MELALUI PERUSAHAAN COCA-COLA (KAPITALISME : COCA COLONIZATION) Resitaka Aulia Nurmamurti; Shendy Friska Navila; Ema Sulistyaning Budi; Anggie Chyntia Amanda; Diah Siti Kholifah; Lucitania Rizky
Publicio: Jurnal Ilmiah Politik, Kebijakan dan Sosial Vol 4 No 1 (2022): Jurnal Publicio
Publisher : Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.911 KB) | DOI: 10.51747/publicio.v4i1.925

Abstract

Abstract The international economy certainly cannot be separated from the United States economy. The United States of America is the country with the largest economy in the world. Within the framework of Neoliberalism, the economy cannot be separated from state intervention. The state can carry out various policies with the aim of achieving the national interest and profit as much as possible. This paper is intended to obtain the United States' efforts to build Coca Colonization from the point of view of the economic paradigm of capitalism and neoliberalism. Coca-Cola itself is a drink that comes from America where it has been around since 1886 and is the number one coke in the world. The existence of Coca-Cola itself already existed during the World War period, where Coca-Cola came along with the presence of United States troops and there were 60 Coca-Cola bottling factories around the world which were started when there was an American military operation. Coca-Cola is considered an American culture and an unofficial ambassador for the American lifestyle itself. Using literature studies through various news, documentation, scientific journals, this research resulted in the United States' efforts including building nation branding. This nation branding is very strong so that local products are difficult to escape from the influence of product colonization instilled by the United States globally. Keywords: United States of America, Coca Colonization, Nation branding, Coca-Cola
ANALYSIS OF THE VISION OF YOGYAKARTA GOVERNOR ABOUT THE INDIAN OCEAN CENTURY: THE REALITY AND NEEDED Adi Wibawa; Ahmed Varrel Alkahfi Mauza; Resitaka Aulia Nurmamurti; Pramestia Sekar Salsabilla
T JDP (JURNAL DINAMIKA PEMERINTAHAN) Vol 6 No 2 (2023): Agustus
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jdp.v6i2.3456

Abstract

Indonesia, as a maritime country, has many opportunities and threats. It requires greater attention to the sea area. Meanwhile, the Yogyakarta Province which is trying to develop its coastal areas also needs to be implemented in the development of marine infrastructure. This research uses qualitative methods. This article used Geopolitical Theory and Sea Power Theory to conduct the analysis. The data used is primary data in the form of interviews and secondary data obtained from books, journal articles, and online publications. As a result, the Government of Indonesia has issued a policy in the form of a World Maritime Axis. This policy can be the basis for the development of marine management in Indonesia. Meanwhile, the Vision of the Governor of Yogyakarta regarding the Indian Ocean Century must be realized in constructing a new TPI and developing TPI into PPN and PPS to increase productivity and people's welfare. Meanwhile, the collaboration between the community and law enforcement needs to be continued with the support of technology.
Co-Authors Adi Wibawa Ahmed Varrel Alkahfi Mauza Anggie Chyntia Amanda Diah Siti Kholifah Ema Sulistyaning Budi Pramestia Sekar Salsabilla Rizky, Lucitania Shendy Friska Navila