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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Multidisiplin Dehasen (MUDE) Batara Wisnu : Indonesian Journal of Community Services Jurnal Economic Edu
Helmarini Helmarini
Universitas Muhammadiyah Bengkulu
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Journal : Jurnal Multidisiplin Dehasen (MUDE)

 1 
Analisis Strategi Pemasaran dalam Penjualan Produk Kerupuk Gurita (Kuritos) di Desa Linau Kabupaten Kaur Helmarini Helmarini; Inda Gusmasari
Jurnal Multidisiplin Dehasen (MUDE) Vol 1 No 3 (2022): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v1i3.2551

Abstract

The purpose of this study was to determine the Marketing Strategy in Sales of Crackers (Kuritos) Products in Linau Village, Kaur Regency. This type of research is descriptive qualitative. Data and Sources of Data, Primary Data includes data obtained directly by researchers without any intermediary, data obtained through interviews and direct observations to owners and employees of the Cracker Industry (Kuritos). The secondary data used are written sources such as the problem under study, namely the marketing strategy in selling Kuritos crackers. Collecting data using observation, interviews, documentation. Data analysis consists of data reduction, data presentation, drawing conclusions. Based on the research results obtained, namely (1) in terms of product marketing strategies are carried out by improving product quality, making innovations such as a more attractive packaging appearance. (2) In terms of price, the marketing strategy is to provide discounted prices and observe market conditions. (3) In terms of promotion of marketing strategies carried out through word of mouth and publications delivered through mass media such as (Whatsapp, Facebook, Instagram) (4) In terms of distribution channels, which are carried out by utilizing more strategic locations, such as placing souvenirs in the center and tourist attractions and also collaborate with distributors.
Analisis Harga Pokok Produksi Berdasarkan Pesanan Untuk Menentukan Harga Jual Produk Pakaian Di Ampera Manna Bengkulu Selatan Helmarini Helmarini; Nike Ardila
Jurnal Multidisiplin Dehasen (MUDE) Vol 1 No 3 (2022): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v1i3.2675

Abstract

The purposes of this study are: 1) to determine the calculation of the cost of production based on orders for clothing production at Raffi's shop (2) to determine the selling price of clothing production at the Ampera Manna Market, South Bengkul. Data collection techniques used in this study were observation, interviews and documentation. In this study, quantitative descriptive data analysis techniques are analytical techniques whose measurements use numerical calculations to see the cost of production produced using the full costing formula or method. Based on the results of this study, it can be said that: The production of making clothes at Raffi's shop uses the stages in setting the selling price by adding up the production costs or dividing by the number of products. In this study, the authors set the selling price by calculating the entire cost of production using the full costing and variable costing methods which the authors hope can help the production of clothing at Raffi's shop get a good profit, from the results of the pricing, the price setting for clothes with semi-wool raw materials is obtained. amounting to RP 2,431,000 while according to the variable costing method of Rp 2,403,000. This difference is caused because the variable costing method does not calculate in detail the fixed factory overhead costs. While the method of calculating the overall cost of the price as an input in setting the selling price wants to get a good profit and can cover all production costs to be able to maintain its business continuity. The price setter using full costing can determine the desired selling price for the suit product. the shop Raffi took the expected profit of 20%.
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Coklat Daun Kelor di Toko Akilah 2R Bengkulu Helmarini Helmarini; Bella Dwi Meisyah
Jurnal Multidisiplin Dehasen (MUDE) Vol 1 No 3 (2022): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v1i3.2676

Abstract

Akilah 2R Bengkulu store is one part of the UMKM. Which is a trading business managed by an independent business entity or individual. Akilah 2R Bengkulu shop is a shop that sells various kinds of Bengkulu city specialties, one of which is Chocolate Leaf Moringa. The purpose of this study was to determine the effect of product quality on the purchasing decision of Moringa Leaf Chocolate at Akilah 2R Bengkulu Store. The results of the study stated that the quality of the Moringa Leaf Chocolate product as many as 35 respondents who answered the questionnaire very well, none of which was where the criteria were located at (81-100%) if the percentage was 0%, those who answered the questionnaire were good, namely 30 people were located in the criteria (61-100%). 80%) if the percentage is 0.86%, those who answer the questionnaire are quite good, namely as many as 5 people are located in the criteria (41-60%) if it is presented, it is 0.14%, and those who answer the questionnaire are not good, there is no where the criteria lies in (20 -40%) if the percentage is 0%. Meanwhile, for purchasing decisions, it is known that the purchasing decision of Moringa Leaf Chocolate at Akilah 2R Bengkulu Store as many as 35 respondents who answered the questionnaire did not exist in the criteria (81-100%) if it was presented at 0%, those who answered the questionnaire were satisfied that as many as 33 people were in the criteria. (61-80%) if the percentage is 0.94%, those who answer are quite satisfied, namely as many as 2 people are located at (41-60%) if the percentage is 0.06%, and those who answer are not satisfied there is no where the criteria lies in ( 20-40%) if the percentage is 0%. There is an influence on the quality of the Moringa Leaf Chocolate product on purchasing decisions at Akilah 2R Bengkulu Store. This is obtained from F arithmetic > F table (30.04 > 4.20) and the level of influence is 92.7%.
Faktor-Faktor yang Mempengaruhi Kesulitan Belajar Siswa dalam Mata Pelajaran Ekonomi di SMAN 01 Kota Bengkulu Helmarini Helmarini; Piton Duwiki Saputera
Jurnal Multidisiplin Dehasen (MUDE) Vol 1 No 4 (2022): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v1i4.3002

Abstract

This study aims 1). to find out the factors that affect the difficulty of learning Social Science subjects Economics class X SMAN 01 Bengkulu city.2). to find out how much these factors affect student learning difficulties. The tool used is descriptive analysis to manage the factors, the results of the study found that the factors that influence student learning difficulties. Data collection techniques by means of observation, interviews, documentation. Based on the results of this study, it was found that the factors causing learning difficulties in Economics subjects were caused by the school environment and family environment, namely the school environment, the factor of inadequate educational facilities in schools, the way in which the subject matter was delivered by the teacher and the most dominant factor that became the learning difficulties of SMAN 01 Bengkulu city students is a way of delivering lesson material by the teacher.
Co-Authors Anisa Martiah Ayudho Selviani Bella Dwi Meisyah Duharman Duharman Erwani Erwani Erwani Yusuf Ilham Abdullah Inda Gusmasari M Ilham Abdullah Meirani Meirani Nike Ardila Piton Duwiki Saputera Rossa Ayuni