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All Journal Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM)
Herlina Putri Wulandari
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Economics, Econometrics & Finance

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Pengaruh Citra Merk Terhadap Keputusan Pembelian Sepeda Motor Honda Di PT. Tunas Dwipa Matra (TDM) Mesuji Herlina Putri Wulandari; Emy Khikmawati; Sujatmiko Sujatmiko
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 5, No 2 (2016): Volumr 5 Nomor 2
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.798 KB) | DOI: 10.33024/.v5i2.1275

Abstract

Motorcycle Competition in the Indonesian automotive market very tight, the motorcyclemanufacturers competing issued their flagship products in order to attract the attention of the market.The point is PT. Tunas Dwipa Matra which one purchase for brand Honda motorcycle in area Mesuji.Purchase for brand Honda motorcycle is decrease of competitive with another dealer in area Mesuji.Detailed of research to do writer in PT. Tunas Dwipa Matra. The method used in this study isobservational methods and statistical data processing. Observation method is done by directobservation, research questionnaires distributed to respondents. While the statistical data processingis to process the data from the respondents' assessment based on the level of perceived and expectedto test the validity, reliability testing, simultaneous test and partial test in to SPSS 15. From theanalysis performance rating of the quality of electric service that gets the highest order of 2,742 is theproduct image, 1,992 is the company image, while the lowest level of -,577 is the user image. Theexplanation research conclusion is variable brand company and variable brand product have toinfluence positive for apart decisions variable, meanwhile variable brand user have to influencenegative for purchasing decisions. Suggestion for PT. Tunas Dwipa Matra (TDM) Mesuji is alwaysimprovement about promotion, because we doing promotion can be increase purchasing decisions bycustomers. Meanwhile for PT. Tunas Dwipa Matra (TDM) Mesuji and brand image Hondamotorcycle, more than famous by people in area Mesuji.
Penentuan Strategi Bersaing Menggunakan Analisis SWOT (Studi Kasus Pada PT. Keong Nusantara Abadi Natar Lampung Selatan) Herlina Putri Wulandari; Emy Khikmawati; Taminto Taminto
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 6, No 1 (2017): Volume 6 Nomor 1
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.285 KB) | DOI: 10.33024/jeram.v6i1.2129

Abstract

Companies engaged in food and beverage processing is a company that can not beseparated from the problem of market competition. Therefore we need appropriate strategies toaddress the competition problems so that they can attract the attention of consumers, strengthen itsposition in the market, and withstand the pressures of competition. The first step in determining thecompetitive strategy is to make a list of questionnaires and distributing questionnaires to employees ofPT. Keong Nusantara Abadi followed by testing the questionnaire with validity and reliability testingand further by analyzing strengths, weaknesses, opportunities, and threats through a SWOT analysis.The results showed that PT. Keong Nusantara Abadi has several factors that affect the strength,weaknesses, opportunities and threats. Where the company's position is in progressive positions orpositions that indicate a strong organization and opportunity. In other words the organization in goodshape so it is possible to continue to expand, enlarge growth and achieve maximum progress. Thecompany has had the right strategy but still have to fix some of the weaknesses of the company and toavoid or defend against the threat of companies that have better service with by developing theexisting strategy
Co-Authors Emy Khikmawati Sujatmiko Sujatmiko Taminto Taminto