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All Journal Enrichment : Journal of Management Journal of Diplomacy and International Studies
Cifebrima Suyastri
Universitas Islam Riau
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Hedging Local Products : Optimizing The Processed Products of Sago Commodity to Become More Competitive Globally Study Case Riau Province Cifebrima Suyastri
Journal of Diplomacy and International Studies Vol. 1 No. 01 (2018): Journal of Diplomacy and international Studies
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.705 KB) | DOI: 10.25299/jdis.2018.vol1(1).2632

Abstract

This study aimed to analyze the strategy of increasing food security and self-reliance through the Riau province of processed products sago as a substitute for food diversification . By leveraging the leading sectors in the region , it is expected to be a major driving force in improving both regional and national economy, as well export competitiveness in the global market. This paper getting its samples by gathering data from questionnaires conducted on SMEs and sago industry in the islands of Meranti. It also apply the SWOT analysis and measurement of product competitiveness through diamond porter to determine the potential of the processed products of sago. Moreover , to strengthen the sharpness of analysis, such direct observation in the form of unstructured interviews and gather relevant literature will be performed. The authors find new strategies in providing solutions to improve food security and self-reliance through the optimization of processed products of sago . Meeting the needs of the region in the consumption of basic materials requires another alternative to avoid product shortages and increase the potential of the region in developing the seed sector. The result is the increase of processed products of sago and to make it a superior product that can compete in national and global markets.
The Effect Of Shopping Emotion And Perceived Risk On Purchasing Decisions Through Impulsive Buying As An Intervening Variable In Shopee E-Commerce Consumers Marhadi Marhadi; Gustina Adinda Putri; Aida Nursanti; Cifebrima Suyastri
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1062.413 KB) | DOI: 10.35335/enrichment.v12i2.596

Abstract

The research was conducted with the aim of knowing the effect of shopping emotion and perceived risk on purchasing decisions through impulsive buying on E-Commerce Shopee consumers in Pekanbaru City. Questionnaires were distributed to 126 respondents using the Purposive Sampling technique and processed using the Structural Equation Modeling – Partial Least Square analysis method with SmartPLS software version 3.2.9.The results showed that there was a positive and significant influence between shopping emotion on purchasing decisions. There is a positive and significant effect between shopping emotion on impulsive buying. There is a positive and significant influence between perceived risk on purchasing decisions. There is a positive and significant effect between perceived risk on impulsive buying. There is a positive and significant influence between impulsive buying on purchasing decisions.
Co-Authors Aida Nursanti Gustina Adinda Putri Marhadi Marhadi