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All Journal Komunika: Jurnal Ilmu Komunikasi KOMUNIKATA57
Rafiuddin Akil
Unknown Affiliation
Languange, Linguistic, Communication & Media Social Sciences

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GENDER DALAM KONSUMSI MEDIA MASSA Rafiuddin Akil
KOMUNIKATA57 Vol 1 No 1 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.745 KB) | DOI: 10.55122/kom57.v1i1.116

Abstract

Television was one of mainstream mass media which people still uses for their information needs. People will follow and gives reference to act learning from television conten. Gender was a social context to descripe compare man and women in information consumption behaviour for television. The purpose of this research is to look at the level of gender differences in the behavior of consuming mass media, especially talk shows Hotman Paris Show on iNews television. This research uses the uses and gratification theory from Palmgreen and Rosengreen (1985) model. The research method with a quantitative approach, with chi square test hypotesis. The sample used was 80 students at a campus in Jakarta with simple random sampling. The results showed no difference in behavior after consuming information talk shows Hotman Paris Show on iNews television between men and women. The element most seen in talk shows on television is education. Dominant behavior that arises after watching a talk show on television shows is cognitive or shows only affect the minds of the people.
Komunikasi Pemasaran Ketok Tular Langsung (Direct Word of Mouth Marketing) Dalam Industri Restoran Rafiuddin Akil
KOMUNIKATA57 Vol 1 No 2 (2020): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.601 KB) | DOI: 10.55122/kom57.v1i2.163

Abstract

Culinery industry comes from tourism sector and it will be one of interested factor for people visited in a country. Restourant industry would be serve any thing for original of Indonesian culinary for unique and real cuisine. This research talk about the impact of Direct Word of Mouth for visited people to restaurant. The theoretical studies of this research is Word of Mouth Marketing dan Hierarcry of effect, marketing communication, interpersonal communication, Promotion and Publicity. This research studies in one of Batavian restaurant in Kuningan – Jakarta, and use quantitative methods to 70 respondents. Hipotetis testing in linear regretions. Finding research show that there are strongest impact from Direct Word of Mouth for visited people to restaurant (84,6%). The degree of Attentions was the level of the highest in hierarchy of effect for people if Direct Word of Mouth was implemented.
STRATEGI KOMUNIKASI PEMASARAN INDUSTRI PENERBITAN BUKU LOKAL DI ERA DIGITAL : (ANALISIS STP: SEGMENTASI, TARGET DAN POSITIONING) Rafiuddin Akil
Komunika: Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2022): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dunia sudah memasuki era digital yang ditandai dengan merambahnya jejaring internet dalam pola kerja manusia, yang disebut dengan istilah disrupsi. Adanya satu dunia lagi yakni dunia maya atau digital yang merupakan lahan komersil baru untuk semua produk termasuk dunia penerbitan buku. Penelitian ini bertujuan melihat strategi komunikasi pemasaran dunia industri perbukuan era digital di Indonesia, bagaimana tren dan perubahan strategi komunikasi pemasaran yang ada. Kajian teoritik penelitian ini adalah komunikasi pemasaran model STP (segmentation, targeting dan positioning), dengan demikian dapat diketahui kemana arah dari komunikasi pemasaran yang dilakukan pelaku industry perbukuan buku ajar di era digital. Metode penelitian dengan menggunakan analisis data kualitatif, pengumpulan data dengan wawancara berstruktur dengan dimensi penelitian STEP. Dari temuan diketahui bahwa strategi komunikasi pemasaran pelaku industri perbukuan lebih mengandalkan komunikasi interpersonal dengan pendekatan keintiman di dalamnya. Targeting mereka sangat tersegmentasi dengan baik dengan pola positioning adalah kelompok khusus yang bisa menyebar dan memberikan informasi secara simultan kepada pasar, dengan model aliran dua arah.
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