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p-Index From 2019 - 2024
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All Journal Muhammadiyah Riau Accounting and Business Journal
Dede Iskandar Siregar
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Hubungan Pengetahuan Lingkungan Terhadap Keinginan Melakukan Pembelian Produk Organik di Kalangan Mahasiswa di Pekanbaru Dede Iskandar Siregar; Intan Diane Binangkit
Muhammadiyah Riau Accounting and Business Journal Vol 1 No 1 (2019): Muhammadiyah Riau Accounting and Business Journal: Oktober - Maret
Publisher : Faculty of Economics and Business Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.463 KB) | DOI: 10.37859/mrabj.v1i1.1525

Abstract

The previous study explores the relationship of consumer environmental knowledge and purchasing intention on the organic product however conducted without specifying the product. The present study aims to analyze the relationship of environmental knowledge, subjective and objective, on organic product purchasing among university students in Pekanbaru. To this, this study utilizes a positivism paradigma based on survey and literature review. The article used a qualitative data collection method through questionnaires from 124 respondents. Bay using a regression approach, the study confirmed that both subjective and objective knowledge positively related to organic purchasing intention.
Co-Authors Intan Diane Binangkit